For the last few year s many cool perfume brands have appeared, behind which are their no less cool founders: artists, designers, artists, musicians. We have selected 13 ideal (externally and internally) perfumers and brand founders, whose creativity is interesting to follow as well as to themselves.
An extremely prolific Argentine perfumer who stands for sustainable (the closest translation is “sustainable”) production: even the cases for his Fueguia 1833 fragrances are made only from the fallen trees of Bedel's native Patagonia. Julian surprises and inspires first of all with his energy: in four years of work, he created from scratch (the ingredients, which he also gets himself), more than 50 fragrances, participates in exhibitions and, judging by Instagram, leads a life that is not devoid of epicureanism.
Before starting to sell candles for the home at small fairs (the Oliver & Co. brand began with them), Oliver did whatever he did - in part, this explains the identity of his brand. Perhaps the most interesting stage of his activity is the Nebulae collection dedicated to space: he created two very timely fragrances (thanks to films, designers and charming astronauts, space is now at its peak), based on his synesthetic associations. Valverde, which is especially cool, thinks through the whole product: from the smell itself to the patterns on each candle (by the way, they reproduce the geometry of Oliver's favorite spaceships) and generally pays great attention to trifles, which is always +5 to charisma.
Such lists cannot be imagined without two names: Gorham - first, try to guess the second. A tall Swede, formerly a basketball player, he founded the Byredo brand back in 2006 and all this time has managed to remain both independent and popular. Gorham does not interfere with the ingredients himself, for him Jerome Epinette, Olivia Giacobetti and Michelle Almarak do it, but he thinks over and develops the brand himself: it seems that a person's laconic and thoughtfulness is transmitted to each of his laconic bottle and candle.
Okay, no need to guess, the second is Kylian Hennessy, the heir to which empire is clear. Kilian seems to have collected all the qualities necessary for success: intelligence, energy, money, not feigned interest in business, appearance and charm (the latter, if you work in the beauty field, is really a big advantage). One way or another, the By Kilian brand matches it: sensual, bold, impudent and not afraid to flirt with vices in different ways - and this, as we remember, is a powerful magnet.
Another well-born and young perfumer, Romano Ricci, makes the brand Juliette Has a Gun, which is not devoid of self-irony. To say that the handsome grandson of Nina Ricci grabs a star from the sky in the perfumery field would be an exaggeration, but it would be wrong to deny any success - it is also not easy to create high-quality commercial fragrances, and positively charming people are always and everywhere in short supply.
Another representative of Swedish perfumery, Niklas Lidin, has been working with his wife Christina since 2011. Their Agonist resembles two already agreed brands: Byredo with its restrained presentation (however, the brand's fragrances are duplicated in collectible pretentious packaging) and, oddly enough, Argentinean Fueguia 1833 - with care and even love for nature. In his non-perfumery life, Niklas is an art director and digital artist, and therefore it is even more interesting to disassemble his perfumes.
and Giovanni Castelli
Blood is symbolic, mystical and fertile for many interpretations - Antonio Zuddas and Giovanni Castelli seized on this: their young brand Blood Concept is dedicated exclusively to blood. Perfumery for them, as for most on the list, is not the main occupation and inspiration: Zuddas is a copywriter and photographer (though he always gravitated towards smells), and Castelli is a designer and traveler.Both, by the way, emphasize that everyone loves their dog: Basset Hound and Bull Terrier - and although they are not on our list of the best breeds, this is always a plus in karma.
Philippe di Meo and David Frossard
Philippe di Meo and David Frossard stand behind the gloomy (recall, this is a plus) and characteristic brand Les Liquides Imaginaires and think in trilogies: the first is dedicated to the art of perfumery itself, the second is to noble alcohol, the third is next in line. The partners met at Philippe's exhibition (he is a famous designer and worked with Dom Pérignon and Baccarat as well), where David, who has been dealing with fragrances for a long time, invited him to create his own brand. We cannot remain silent that Frossard has been engaged in kickboxing for a long time and, upon his arrival in Moscow, went to the very fight club that we mentioned.
In general, Michael is a self-taught hairdresser who has plugged many professionals into the belt: he made his debut in the shooting of Nick Knight for Vogue. Almost 15 years later, having worked for major glossy magazines and doing hundreds of hairstyles at shows, he founded the first of his perfume brands with the seemingly immodest name Boadicea the Victorious (in fact, it is dedicated to Budikka, an ancient warrior), and three years later - the second, Illuminum. By the way, Kate Middleton chose the scent of the latest brand for the wedding.
and Ricardo Tedesi
Another duet with a monoid and respect for the roots: in Masque Fragranze, Alessandro Brune and Ricardo Tedeshi work on opera and bow to their native Italy. The guys are not dexterous - they methodically dissect a topic that is static at first glance: each fragrance is a stage, all together constitute, in fact, an opera. It sounds cold, but for such enthusiastic and hot-blooded guys, freshness cannot simply come out organically - and it does not come out.