What You Need To Know About L'Etoile Selection Cosmetics

What You Need To Know About L'Etoile Selection Cosmetics
What You Need To Know About L'Etoile Selection Cosmetics
Anonim

WE LAUNCHED THE HEADING, in which we talk about interesting cosmetics - cheap, expensive, rare, loved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.

Image
Image
Image
Image
Image
Image
Image
Image
Image
Image

As you might guess, "L'Etoile Selection" is its own brand, it is clear which perfumery and cosmetic network. From the very beginning, L'Etoile decided not only to produce conventional cans of creams, but also to produce useful accessories and jewelry, which they considered "a natural continuation of the main service." It is interesting that in the first advertising campaign the brand decided to play up its fuzzy French-Russian image and worked together not only with the then-face of L'Etoile Patricia Kaas, but also with actress Maria Shukshina. The production of cosmetics is concentrated in Europe.

There is no way to avoid comparing L'Etoile with the French Sephora, but it is not a shame for a Russian brand, in our opinion: very few people in Russia succeed in constantly developing and vigorously producing high-quality inexpensive cosmetics on such a scale. The company keeps its finger on the pulse and does not allow the brand to stand still: since its release, the L'Etoile Selection line has noticeably changed - it began to be presented not as an inexpensive analogue of luxury cosmetics, but as an independent and interesting brand. In many ways, this was facilitated by seasonal collections: firstly, they are bold, and secondly, they are always cute and meet the needs of a wide audience. Thirdly, last year's appointment of John Galliano as creative director of L'Etoile also warmed up the air (though nothing much has happened since that moment).

When it comes to assortment, it's easier to say what L'Etoile Selection doesn't produce. Among the products of the brand, you can even find such small and useful things as sponges for konnyaku and mini bottles of makeup remover that you can shove in your carry-on luggage. The brushes collected by hand on the island of Honshu deserve a separate mention - this is perhaps the best thing that the brand brings to the poor Russian market. Not all L'Etoile Selection brushes are successful (by the way, both luxury and professional brands have mistakes), but there are a lot of them and they are available almost everywhere where there are L'Etoile stores, that is, all over the country there is access to normal and not too expensive makeup tools, and this is a big breakthrough. We advise you to pay attention to all brushes made of artificial bristles (for foundation, concealer, lipstick and cream shadows) and the softest of natural ones - the brush shapes of the brand are quite familiar, so the main selection criterion is the quality of the bristle and the stiffness that you can. allow, looking back at the sensitivity of your skin and the degree of compaction of the powdery product.

The decorative cosmetics of the brand also deserve attention. The permanent line contains all the basic and not so things that are useful for everyday looks (tonal, mascara, pencils, lipstick, blush, etc.), and in the limited collections there are more curious - in terms of both design and content - objects. So, the new collection of La Beaute Defait la Mort became an Instagram hit thanks to cute round jars in pastel colors, in which correcting powders of different colors, eye shadow palettes and cream blush are sealed. In our "Present" section, the brand's nourishing and rich lipsticks and shimmery eyeshadows are often praised, which can also be worn as a highlighter. From our own side, we add that you can start acquaintance with false eyelashes just with the help of those offered by L'Etoile Selection, as well as with strange things like a thermocurler for eyelashes. There is no need to be afraid of seemingly inexpensive "cans": the brand's policy is precisely to give all possible resources to create their best filling; the packaging just needs to be functional.

Image
Image
Image
Image
Image
Image
Image
Image
Image
Image

As we have already mentioned, the brand is sold in physical L'Etoile and the online store;

prices range from 100 to 1500 rubles.

Popular by topic