Wildfang Campaigns On Women In 'male' Professions

Style 2022
Wildfang Campaigns On Women In 'male' Professions
Wildfang Campaigns On Women In 'male' Professions

Video: Wildfang Campaigns On Women In 'male' Professions

Video: Women in male dominated professions 2022, November
Anonim

American brand Wildfang has dedicated its new advertising campaign to women who have made successful careers in traditionally "masculine" spheres. The shooting, which was captured in their usual work environment, is called "A Woman's Place is in the House" - a rather transparent allusion to the White House, which may soon be led by Hillary Clinton. The eight heroines of the campaign include weightlifter Mira Kuon Gracia and chef Naomi Pomeroy, as well as a biochemist, basketball player, agronomist, teacher and engineer.

Wildfang has long stood for women who are destroying patriarchal attitudes: one of the brand's signature pieces is the Wild Feminist T-shirt. The new collection also includes clothes with life-affirming inscriptions, for example, “A woman’s place is right here, right now” and “Come as you are”. The brand also released ironic T-shirts and caps with an inverted inscription "Make America great again" - the motto of Donald Trump's presidential campaign.

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Wildfang clothes are available on the brand's website and range from $ 10 for a patch to $ 158 for boots.

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