Consuming Smart: Ethical Brands And Shopping Guidelines

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Consuming Smart: Ethical Brands And Shopping Guidelines
Consuming Smart: Ethical Brands And Shopping Guidelines

Video: Consuming Smart: Ethical Brands And Shopping Guidelines

Video: How I Shop Ethical \u0026 Sustainable on a BUDGET | Why I Choose to Shop Ethical 2022, November
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More and more people adhere to the concept of responsible consumption. Although we cannot change the fashion industry globally and immediately, we can change our own consumer habits to begin with, and the industry will eventually have to react to this. We will tell you how to become a responsible consumer, what to look for when buying new clothes and why second-hand shops are our best friends.

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How to become a responsible consumer: 6 basic principles

“Sustainable fashion”, that is, ethical fashion production that is attentive to the environment and guarantees humane and fair working conditions, until recently seemed to be a rarity, supported by a narrow audience. However, he was quickly picked up by completely dissimilar designers and brands: H&M are calling for singer MIA to advertise their collection program, adidas makes sneakers from garbage raised from the bottom of the ocean, and Emma Watson walks onto the carpet in a Calvin Klein and Eco dress. -Age from recycled plastic bottles. The new trend is not going anywhere.

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From hand to hand:

How reselling saves the world from overproduction

Over the past couple of years, it has become quite clear that people's consumer patterns have changed dramatically: uncontrolled shopaholism and ostentatious luxury have become bad manners, impersonal normcore has become a new philosophy of life, and the concept of “less is better, but better” is a motto of many modern people.

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Nothing to wear:

Why are there too many things?

We live in a world where there are a lot of things, and every day their number is increasing. On the one hand, now our choices are almost limitless - choose what you like best. On the other hand, when there are too many options, we get lost, confuse what we really want and what is imposed from the outside, and in the end we leave with a purchase and a feeling of frustration, worrying whether we have made the right choice.

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Mass market

and couture from recycled materials:

10 ethical brands

Few people are ready to buy clothes simply because they are made according to all the rules of ethical production: in order to become a real object of desire, a thing must be beautiful and really please the buyer. And since the tastes of all people are different, then there must be a lot of ethical brands in order for the movement of responsible consumption to become truly massive - and they must offer a diverse assortment.

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Small Spending Theory: How to Save Money on Clothes and Don't Suffer

It seems that we have begun to spend much less time wandering through huge malls and occasional purchases between the escalator and the food court, but we order things in online stores. Those, in turn, acquired their own editions with full-fledged editions. Thanks to their work, although we began to make purchases more consciously, in fact, we only wanted more. Social networks with their celebrities are also teasing. Their crisp white sneakers, perfect cashmere sweaters and sequinned jeans are a hint that it's time to go shopping.

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Braventru: A brand for sustainable consumption

The budding designer Alina Kovaleva, the creator of the Braventru brand, whose name is an abbreviation of the phrase "Be Brave and True", advocates abandoning the mass market, with its millions of circulations and the pace of conveyor production. Her audience is people who advocate rational consumption and intelligent production.

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Photos: palomawool / Instagram, reformation / Instagram, Africa Studio - stock.adobe.com, Circle Of Unity, Zara, Braventru

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