adidas Originals and Urban Outfitters have launched an advertising campaign for their joint collection, featuring bloggers and models advocating for beauty diversity and creative freedom, as well as artists, dancers, designers, stylists and other heroes of the millennial generation. The campaign was filmed by New York-based artist, photographer and model Petra Collins: this is not the first collaboration between Collins and adidas - in 2015 she shot a mini-film about athletes for the brand.
In addition to photos, which more resemble shots from a friends party than an advertisement, the Urban Outfitters website published interviews with each of the participants and a video about the shooting, in which the models share their plans for the future and talk about life.
The collection is sold on the Urban Outfitters website and in the brand's stores.