Gap Accused Of Sexism For Advertising Children's Clothing

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Gap Accused Of Sexism For Advertising Children's Clothing
Gap Accused Of Sexism For Advertising Children's Clothing

Video: Gap Accused Of Sexism For Advertising Children's Clothing

Video: Gap Kids Accused Of Passive Racism In New Advertisement - Newsy 2022, November
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Clothing company Gap faced accusations of sexism: the cause of outrage was an advertisement for a children's collection of the brand, where a boy in a T-shirt with an image of Einstein is called "a little explorer", and a girl in a sweatshirt with a pink letter G and shiny ears is called a "social beauty" (literally "Sociable butterfly"). Next to the boy's photo is written “This is where your future begins. Shirt + T-shirt with a print = a brilliant idea ", and the girl's picture is accompanied by the caption" Shirts + sweater with a logo - everyone on the playground is discussing this."

The campaign drew attention to the organization Let Toys Be Toys, which opposes the gender division of toys into conventional "cars - for boys", "dolls - for girls." Earlier, under pressure from supporters of this position, the Hamleys chain of stores abandoned the blue and pink labels with which they marked products, which, according to the company's marketers, were intended for boys and girls.

Twitter users noted that the Gap ad is not only sexist, but also contains a spelling error: on the T-shirt with Einstein, his last name is spelled incorrectly (Einstien instead of Einstein).

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