The Creator Of The BLANK.MOSCOW Brand Lena Yurieva On Her Favorite Outfits

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The Creator Of The BLANK.MOSCOW Brand Lena Yurieva On Her Favorite Outfits
The Creator Of The BLANK.MOSCOW Brand Lena Yurieva On Her Favorite Outfits

Video: The Creator Of The BLANK.MOSCOW Brand Lena Yurieva On Her Favorite Outfits

Video: Московские дизайнеры для исследования индустрии моды Москвы 2022, November
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FOR THE HEADING "WARDROBE" we photograph beautifully, distinctively or oddly dressed people in their favorite things and ask them to tell stories related to them. This week our heroine is the creator of the BLANK.MOSCOW brand Lena Yurieva.

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I love things that are comfortable, yet functional and beautiful. Of course, everyone has their own concept of beauty. I like to wear simple-cut things in soothing colors as a base - white T-shirts, blue jeans, black leggings, dark or light dresses, mostly plain ones - and already on top of wearing bright jackets, leopard fur coats, acid-colored sneakers or fanciful shoes.

I lead a very active life, because of the heavy workload at work, it happens to leave the house at six in the morning, and return at two at night. Therefore, I really appreciate the comfort and convenience in terms of clothing and footwear. I can put on leggings with a T-shirt, and on my feet - socks and slippers and in this form wind circles for production, running from one seamstress to another. Socks can be fun, with bananas or dogs, and even Gucci started making slippers for a long time.

I like to combine incongruous, things of different styles and price segments. I love expensive shoes and accessories, but I can easily wear them with a Zara dress or Topshop shorts. I love to dress in all black, but at the same time complement the image with bright shoes. Most of my purchases are made abroad. Previously, I brought everything from America, there were presented many brands that we could not find, and the prices were pleasantly pleasing. Now, with the new rate, it doesn't matter where to buy. Therefore, where there is time for shopping, there I buy.

Mixer shirt, Topshop shorts, Miu Miu sandals

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The shirt is one of my last acquisitions. I bought it in Moscow in the online boutique Aizel. I often buy things there, especially underwear. My favorite lingerie is Agent Provocateur. I am incredibly lucky that their largest size fits me perfectly. I would like to note that finding beautiful and comfortable underwear for size 5 breasts is not an easy task.

Of course, Agent Provocateur is more about beautiful lingerie, everything is complicated with convenience here: bending down to button up your sandals, you can go up with your breasts outside the lingerie. This is probably why the brand has a more modest line in terms of prices and materials, L’Agent by Agent Provocateur, where convenience and beauty sing with one voice. I like to buy this lingerie online, I already know my size and the models that suit me. From year to year the brand re-releases the same models in new color combinations and materials, and most importantly, there is almost always my “non-standard” size.

COS dress, fringed fur coat

Sorry I'm Not, Nike sneakers

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I can sing a separate ode to COS dresses. “Oversized black bags,” as my mother calls them. I love colorful shoes, jewelry, outerwear, but nothing can surpass my passion for black and blue dresses. I like to wear bright fur coats, coats and jackets, with dresses in soothing colors and minimalist cut as the background. Balance and harmony are valuable in everything.

I found my pink Sorry I’m Not fringed fur coat on a lovely hangover Sunday morning after the summer season opened at Strelka. As it turned out, I took it off my friend and refused to return it even for all the cocktails of the bar. It should be noted that this beauty weighs about five kilograms of commercials - putting it on, I feel the full burden of responsibility for promoting fashion to the masses. Now I am wearing and doing my duty! The fur coat, by the way, has a very beautiful silk lining, which depicts a plot from Sailor Moon: the main character bewitches the prince and shouts “Sorry I’m Not”.

Vintage hat from a flea market, Zara dress

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I really love hats. Hats, caps and even panama hats are surprising to me, but in everyday life I hardly wear them. I'll put on a hat, heels, a dress and think: well, where am I, "Madame Hat". I will laugh at myself, take off my hat and walk in a more familiar form, but in vain! But I'm working on myself.

I bought this hat in Portugal three years ago.A friend calls me and says: “Lena, I rented a dacha on the ocean coast in Portugal - you need to see it! We need to drink delicious wine here at sunset right today! " After 12 hours we were already sitting in a house at the end of the world overlooking the ocean and there was no one around for three kilometers. Waking up in the morning, I realized that the heat is +40. It took me half an hour to get ready and did not prepare for the scorching sun - I went to drink wine at sunset. As a result, we reached the nearest settlement, where we found a huge market for baubles and hats, where my saving hat was purchased for 5 euros.

I also have wonderful memories with the dress. This summer my friends and I went to Barcelona for the Sónar music festival. There I danced for three days in this dress. It is very convenient for its dimensionlessness and internal pockets. In general, we all wore the dress in turn, and nothing was ever lost from our pockets! And this is very valuable - to go to a music festival not with a bag that you always want to put somewhere, but in a dress with convenient pockets, where you can fit everything you need.

BLANK.MOSCOW sweatshirt, H&M jeans, Christian Louboutin loafers

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Over the past six years, my brand BLANK.MOSCOW has produced about 10 thousand sweatshirts. The paradox is that I only have one or two of my own sweatshirts. Spiked loafers were purchased long before Cord's song.

Unknown brand fur coat

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I kicked myself off the fur coat from the age of 15, by the age of 30 I gave up, because I found a pair of fur coats that I really like, and do not turn me into a double wardrobe. We live in Russia, and with our climate a fur coat is like climate control in a wheelbarrow. It is neither cold nor hot in it. For me, this is not an indicator of status, but just a little funny kitsch in the image. Since dad gave it, you can't upset dad - you have to wear a fur coat. So I wear with sweatpants and sneakers to the tent for bread. You only live once!

Unknown hat, COS dress, YSL shoes

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Generally not a very typical bow for me, but I would go to some pretty funeral like that. For example, their own.

BLANK.MOSCOW coat, Gucci bag, Nike sneakers

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With the selection of a coat, I have an eternal problem - in everyone I look like a huge aunt with square shoulders, so I had to come up with the perfect coat myself so that my chest would fit in and not seem like a closet. It is made of neoprene, this material holds its shape perfectly, is not blown out, does not wrinkle and is very lightweight.

Nike Air Max 1 SP Liquid Gold trainer. There were still such silver ones - I safely carried them, and they are waiting for gold ones until my foot rises! Apparently weddings.

Michael Kors Jacket, Combat T-shirt, & Other Stories Skirt, Nike Sneakers

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The T-shirt was presented by a friend who goes to the Combat boxing club, said: "Wear it so that everyone is afraid." My love for sneakers is especially strong, these are made of white leather, even the sole is covered with it. In Los Angeles, in a sneaker store, a guy knelt in front of me to read on the tongue which edition it was. It was embarrassing.

Windbreaker and sneakers - Nike, BLANK.MOSCOW sweatshirt, Ralph Lauren T-shirt, sweatpants and hat - Joyrich

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In this form, I climbed the mountains of Crimea for a week. It was very comfortable and warm. I bought funny sweatpants with angels in Los Angeles from local designers, "beginners and promising".

Vintage dress, Nike raincoat, Burberry boots

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When I got into the rain for the first time in this form, rubber boots disguised as leather with a color scheme saved me, and the raincoat got wet to the skin. Functionally, the thing turned out to be about nothing: it's hot in the heat, it's cold in the frost, it's wet in the rain, but we must give it its due - it's beautiful.

COS dress, windbreaker and Nike sneakers

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I love the combination of black and white. As one friend said, "the new white" air forces "are super." And in combination with a black woolen dress - a universal soldier of my wardrobe. And for an evening cultural event, and for a Sunday walk in the park.

Clutch COMME des GARÇONS, Tom Ford and Loewe glasses

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I love expensive shoes, bags and glasses, but I try to restrain myself and not suffer from materialism.

Silver ring with amethyst

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I brought it from India.I really like large rings and amethyst, which can change color from raspberry-purple to blue-lilac five times in a day under different lighting conditions.

Marc Jacobs watch and chain

ring made to order in india

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I bought the watch in New York on one of the very first visits, in 2007. The watches are made of gold-colored steel, which looks pompous, but I really like them: the modest white dial and the lack of bright branding do not overload them. In general, I love everything gold, large sizes, but very simple in shape.

A whole story is connected with the ring. A couple of years ago, my friend and I went to India to plunge into the Arabian Sea and learn Zen after a hard and productive year in Moscow. In the second month of the trip, having traveled around all Ayurvedic centers, trance festivals and historical places, we settled in Goa and began to be interested in everything that is available there, for example, jewelry art. In general, by the end of the third month, my friend and I looked like gypsies - all hung with luxuries that our imagination was only capable of. During the time that we were away from civilization, our tastes began to change, to adapt to the locals, but this ring is as close as possible to the world in which I now live in Moscow.

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