We continue to tell about decent social media accounts through which the whole world can be viewed.
An unretouched shoot of Lena Dunham and Jemima Kirk for New Zealand lingerie brand Lonely went viral last week. The stars of the series "Girls" showed that they support the ideas of body positive not only on the screen: both filmed in relaxed poses, much more realistic than is customary in lingerie filming. The idea for the brand is not only not new, but key: its faces are both the artist Arvida Biström or the body-positive movement activist Paloma Elsesser, as well as “ordinary” customers, whose photos in Lonely lingerie are, in fact, part of her endless lookbook.
We have already written about the brand more than once (both about its advertising campaigns and about the actual linen), but we cannot but recommend its Instagram. Of course, you can follow the news and the range of lingerie in it: let's not forget that it is a trade engine and a tool that increases brand loyalty. But first of all, great ideas and the image of the "Lonely girl" are broadcast here - which, in the spirit of the times, can be any of us, regardless of age, skin color and physique.