Rodebjer Commercial Features Robotics Professor

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Rodebjer Commercial Features Robotics Professor
Rodebjer Commercial Features Robotics Professor

Video: Rodebjer Commercial Features Robotics Professor

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The Swedish clothing brand Rodebjer has launched the “I Am” campaign, the first heroine of which is robotics professor Danica Kragic, an employee of the Royal Institute of Technology in Stockholm, a member of the Swedish Academy of Sciences and one of the best specialists in the world. The main idea of ​​the campaign is to show multifaceted personalities who look at the world broadly. Kragich fully complies with this definition: in her free time, the researcher is engaged in sewing and believes that her hobby helps her improve in the profession - "playing" and trying new things is just as important as working hard. She considers one of her global tasks to create a robot that can embroider on silk.

In a video that looks more like the work of a conceptual video artist than an advertisement, Kragic talks about who she is and how she sees the world. In an interview published on the brand's website, Kragic said that she took part in the campaign both because she loves to express herself through clothes and for practical purposes: the researcher wants more people to become interested in robotics and come to study at the Royal Institute of Technology, where she works. …

“Society wants us to become robots. But we remain human. We are more complex than robots. To be a good scientist, I need to devote my time to other pursuits. When I find time to sew on weekends, my lectures get better. It is very important to preserve this principle of duality, not to forget to play and work,”said Kragich.

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