Kenzo presented a surreal and funny short film about the "fickle and fleeting world of the Internet" entitled "The Realest Real", directed by American writer and actress Carrie Brownstyn.
The main character, played by Laura Harrier, goes to the institute of "all the real", where they bring to life the wishes that fans write under the posts of their idols. Once the heroine Harrier wrote that she wants the actress Natasha Lyonne to be her mother - now she is, only Lyonne turns out to be quite obsessive, and Harrier's real mother is not going to give up positions. When the discouraged heroine bursts into the office of the director of the institute (Mahershal Ali), he conducts a wedding ceremony between Kim Gordon and her subscriber, who wrote "Marry me" under the singer's Instagram photo. The film ironically plays on the word “followers” - in “The Realest Real” these are real people who follow you in single file and comment on what you are doing.
Kenzo recently unveiled an unusual commercial for the Kenzo World fragrance, directed by Spike Jonze. The brand constantly attracts famous directors to work on campaigns and shows of the brand - David Lynch, Sean Baker, Gregg Araki and Partel Oliva collaborated with Kenzo.