Alyona Ermakova, Co-owner Of Iskra And Stay Hungry, About Her Favorite Outfits

Style 2022

Table of contents:

Alyona Ermakova, Co-owner Of Iskra And Stay Hungry, About Her Favorite Outfits
Alyona Ermakova, Co-owner Of Iskra And Stay Hungry, About Her Favorite Outfits

Video: Alyona Ermakova, Co-owner Of Iskra And Stay Hungry, About Her Favorite Outfits

Video: LISA OR LENA đź’– [Clothes] #159 2022, December
Anonim

FOR THE HEADING "WARDROBE" we photograph beautifully, distinctively or oddly dressed people in their favorite things and ask them to tell stories related to them. This week our heroine is the co-owner of the Iskra cafe and the Stay Hungry project Alena Ermakova.

Image
Image

Of course, I immediately decided that this collection would not contain my boring wardrobe, but only bright images, about which they would write a hundred comments about what a chic style I have - I even began to get suitable dresses from the depths of the closet. But then I remembered that this would be seen by my many friends who know how I actually dress. In truth, my style is jeans, plain shirts, my boyfriend's T-shirts, a gray sweatshirt and a lot of sneakers, sneakers and slip-ons. Fortunately, the shooting took place in early September, and at this time I am still putting on dresses. In general, I diligently wear them as much as possible in the summer, because in the cold season this happens only on special occasions - I am always freezing.

When I need to buy clothes in Moscow, I just run into Uniqlo. I have no special need for anything other than the base, and the normcore fashion has legalized everything that I like to wear the most. I also have bright dresses, they usually appear in my wardrobe like this. I stand in it in the fitting room of a young designer's shop or a fashion second-hand and think: “Where am I going to wear it? Well, okay, "Afisha's picnic" "will do!" So every year by the middle of summer at least one such dress appears. I am pleased to think that I am a conscientious consumer and buy only what I really need. I distribute unnecessary on a swap or sell on "Lambada". It is especially good that I finally gave out all the heels: after I first put on a dress with sneakers, I never got on heels.

It never occurs to me to just go shopping. I don't like to spend a lot on clothes and shoes. I had a period of shopping addiction when my ex-boyfriend and I were sweeping things off the shelves and returning from travel with an extra suitcase of clothes. I remember how I got my first expensive bag for two thousand euros. Then a colleague told me: "Are you taking the subway with her?" And I thought, although this is just a thing, it turns out that it is she who travels with me where I want. I haven’t learned to respect expensive things and I still put everything on the floor in a cafe, and if I lose something, I don’t get upset at all. Here it will wane, in another it will come.

Zara Jumpsuit, Fred Perry Sweater, Vans Slip-on Sneakers

Image
Image
Image
Image
Image
Image

This jumpsuit is the most comfortable piece in the world. I'm sure I look like a pregnant girl or a very well-dined girl in it, but that doesn't bother me much. This is Zara, into which my boyfriend Sasha draws me every time I travel: he once worked in it and, it seems, he is still not let go of brand loyalty trainings. So this jumpsuit was bought in Sydney. And our friend Philip Petrenko gave the Fred Perry jumper to Sasha - but I thought it was more suitable for me.

Sixteen Denim Scale Dress, Vans Slip On Sneakers

Image
Image
Image
Image

Sixteen Denim Scale dress from designer store BURO. It is located on the second floor above the beautiful Livingstone Café in Bali. I can't imagine which of those living in Bali wears such warm clothes, but I highly recommend both the cafe and the store to all tourists. The dress is voluminous and baggy, I love that. Vans white slip-on sneakers are perfect for everyone, except for how quickly they lose their white color. I made a big mistake by arriving to shoot right there on such a cloudy day.

Diane Von Furstenberg Dress, Vans Slip-on Sneakers

Image
Image
Image
Image
Image
Image

This dress is a huge accident that happened at the Lambada. Sasha jokingly suggested that I try on the "leopard" by Diane von Furstenberg, and, despite the fact that I have never worn animal prints, it sat like a glove. I wear it very often and call it “the dress of femininity”. I saw these Vans in my favorite powdery color on the & Other Stories website and immediately ordered a friend who was in Europe. The chain with the pendant, by the way, was presented by the same girl - the owner of the Sakharok store Sveta Efremova.

Unknown brand denim top and culottes, Vans slip-on sneakers

Image
Image
Image
Image

Both the denim top and the odd wrap-around capri pants are from the same BURO store in Bali. They were sewn by various unspoken designers. In this form, I recently met my thirtieth birthday. Some of my mother's friends, however, did not understand how you can wear not a dress, but a ripped denim top for such a holiday, but, in my opinion, this is very elegant. And here you can see how beautiful these chains from "Sugar" are.

& Other Stories Pants, Wood Wood Shirt, Porta 9 Loafers, CĂ©line Trench

Image
Image
Image
Image
Image
Image

My everyday classics are the & Other Stores cropped trousers and shirt - in this case Wood Wood. If I had the opportunity to return that day, I would buy three more pairs of these pants so they never run out. Shoes from Porta 9. Sasha gave them to me for my birthday as a teaser, because the main gift had to wait a long time. This must be the highest heel in our house at the moment. Trench coat Céline, it is already very many years old, I always think to buy a new one, but I haven’t found it more beautiful yet.

COS dress, By Garin cap, Pointer sandals

Image
Image
Image
Image

Dress COS, because if there is not a single COS item in the wardrobe, then it automatically becomes unfashionable (just kidding). I have a lot of COS clothes, but for some reason they are mostly warm. I recently bought this dress for a song from Olya Scheblykina at Lambada. The By Garin cap is, in my opinion, the perfect summer hat. Pointer bought shoes for a couple of thousand rubles about three years ago at a winter sale in Tsvetnoy and put them away - so far that she remembered only this summer.

So.simple.store dress, & Other Stories bag, Vans slip-on sneakers

Image
Image
Image
Image

The adored dress of the Yekaterinburg brand so.simple.store. Anya Bichevskaya and Nastya Kolesnikova, I came to Yekaterinburg with lectures, and once at breakfast in a cafe I saw a girl in this dress. They told me the name of the brand, I returned to Moscow and again heard about it from my old friend Tanya Lieberman. It turned out that she was presented with exactly the same dress, but for some reason she does not wear it. So it turned out to be with me, for which many thanks to Tanya. Bag & Other Stories, the only drawback of which is that it does not fit a computer.

Zara Tee, Acne Studios Skirt, Michiko Backpack, Nike Sneakers

Image
Image
Image
Image

Love this Zara T-shirt very much. I found her in the men's department: she has a leather insert that only gets more pleasant with each wash. I bought a skirt from Acne Studios at the sale in Tsvetnoy. Backpack of the Japanese young brand Michiko: I saw a link to them on Facebook with a friend and immediately ordered. The Nike Huarache is the most comfortable running shoe I've owned. I bought them in the Undress community from a girl who made the wrong size. I'm going to buy a few more in other colors.

Unknown dress, Madhatter hat, Tony Bianco sandals

Image
Image
Image
Image

Sasha bought the dress for me in Sri Lanka, when I lay there all day on the beach with a broken leg, and he wanted me to understand the mood in new ways every day. The dress turned out to be a little too big for me, I had to sew it. Therefore, it lay for more than two years before I reached the workshop. This summer, but I did not get out of it. I bought the hat in Key West at the famous Madhatter hat shop. It is simply impossible to be in Florida and not stop by for a hat! The main thing is that this one is already five years old. And the other is seven. And everything still looks like new, and not a single straw is broken. Sandals from Australia, delivery by my friends from Sydney Tony Bianco store works smoothly.

"Of course" dress, Birkenstock sandals, Nikita Gruzovik belt bag, Miskini swimsuit

Image
Image
Image
Image

Jules Busorgina gave me a black dress of the Moscow brand "Of course" for my birthday, knowing that I already have such a favorite in a different color. I only wear them with swimsuits after I accidentally saw in the photo how transparent they are. But it is an ideal outfit for trips to wakesurf, flyboard and other water activities, which are organized by the "Sports Section". It also includes a belt bag, which Nikita Gruzovik made for the "Section", a favorite Miskini swimsuit and birkenstock.

Unknown hat, Zara blouse, Acne Studios jeans, Tony Bianco espadrilles

Image
Image
Image
Image

I want to wear this hat with everything.I bought it for fifteen hundred in some chain store when I arrived at Auchan: it was in the window and I liked it much more than the upcoming purchase for dinner. I often wear a Zara blouse on vacation by the sea with short shorts. Even when I look at her now, it somehow becomes especially good. Acne Studios jeans are just really cool. And espadrilles again by the Australian brand Tony Bianco, light-colored suede shoes for Moscow are, of course, another joy.

Badges

Image
Image
Image
Image
Image
Image

Badges from all over the world, we have a whole bank for two of them. If we decide to leave, we will sue because of them.

Rings anna.m.objects

Image
Image

I wear it without taking it off, even the Bosphorus swam in them.

Bracelets anna.m.objects

Image
Image

Secretly from Anya, I call myself the ambassador of her brand.

Double Ring The Q

Image
Image

The brand of my other friend Natasha Malykhina. Obviously, I only wear jewelry made by my friends.

Top down glasses: vintage, Prada, Weekdays

Image
Image

The first glasses - from a flea market in New York, but with excellent quality glasses - I specially wore to the optician to find out. Prada are my favorites. I lost the first ones, but bought them again. Weekdays is a gift from Anya Maslovskaya.

Bracelets from istanbul market

Image
Image

Popular by topic