Shapewear Flaunting: Underwear In A New Role

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Shapewear Flaunting: Underwear In A New Role
Shapewear Flaunting: Underwear In A New Role

Video: Shapewear Flaunting: Underwear In A New Role

Video: Gok Wan's Style Tips On Shapewear | This Morning 2022, December
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WE TELL ABOUT TRENDS FROM THE PODIUM, which you can adapt to your wardrobe for the next six months. We have already talked about coats-robes, mules that resemble house slippers, and slip dresses as if from the underwear department. Now girls stop hiding their new Spanx clothes and things that were recently embarrassed, for example, tight bicycles, and wear them for show and with pride.

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How it all began

Almost from the very moment when people, in principle, thought about the need for underwear - that is, an additional barrier between their own body and clothes "on the way out" - it served not only to cover and protect strategically important parts of the body, but also to "fit" figures for the ideals of beauty of their time. Women bandaged their breasts or tried to enlarge them, tighten their waist or visually stretch their torso. Corsets ruled the show for several centuries, briefly going out of fashion and then returning. The harm that was caused to health by rigid structures made of whalebone and even metal rods, which strongly deform the body both from the outside and from the inside, the world did not particularly care all this time. The least suffering, perhaps, went to the hips, the splendor of which became the general enemy number one only in the second half of the twentieth century: for several centuries they remained hidden under voluminous skirts, and, if desired, were further increased with the help of bustles and other cunning devices.

Slimming underwear in the form in which it exists now, that is, no longer crippling structures similar to instruments of torture, but quite suitable things for life, appeared in the last century. And we do not mean bras that transform breasts of any shape into sharp cones protruding from the chest, or corsets, whose return to the arena was provided by designers promoting boudoir and BDSM aesthetics to the masses. Now tightening tights, bodysuits, high “grandmother's” panties were responsible for the creation of the “correct” forms - just such in 1998 the book Bridget Jones was desperately shy. Before the real, albeit small, revolution, there was already very little left at that time.

The revolutionary was the 29-year-old entrepreneur Sara Blakely, who decided that everything that exists in this segment on the market is ugly and, most importantly, completely inconvenient. This is how a good half of all the stories of the birth of new brands begin: Blakely could not find anything suitable for herself and decided to do everything herself. The slimming tights that existed at that time were bad in that it was no longer possible to wear any open shoes with them. They exerted the same pressure on the entire leg, although it would be enough to pay attention to only a few zones.

The Blakely revamped version no longer had feet and visible seams, and had a new elastic waistband to accommodate different types of female figures. So with the modernization of old tights, the history of the Spanx brand began, which a few years ago made the inventor the youngest billionaire who made her own fortune, and brought her to the list of the 100 most influential women in the world according to Forbes. In 2000, when everything was just beginning, such a development was difficult to imagine: first factories refused to work with Blakely, then patent lawyers and distributors.

A desperate situation demanded desperate measures, and in order to introduce the world to her invention, the owner of Spanx went to the most unexpected tricks. She showed off her super tights to the representatives of retail chains, luring them to the toilet, persuaded her friends to demand brand lingerie in all stores, went to Richard Branson's reality show to advertise herself and her products all over the country.And, of course, she made friends with the main woman of American television - Oprah Winfrey, sending that miracle invention as a gift. Winfrey appreciated the novelty and called it - from all television screens of the country - revolutionary. After this recommendation, Spanx had no more problems with buyers. And dozens of other products were added to tights: corrective bodysuits and overalls, dresses, shorts and more.

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How the slimming underwear stopped hiding

Spanx is far from the only player in the field today, but it is still the largest. There are also a lot of models of corrective underwear around, and it will not be difficult to find a suitable one. But until recently, they all served the same purpose: to model an “ideal” figure by modern standards, to correct all “problem” zones in order to seem like absolute perfection, devoid of any flaws. That is why it was at least embarrassing to even just admit that you were wearing tight-fitting shorts under a luxurious dress - after all, this is an official and, as it seemed, annoying recognition of your own imperfection. So all the girls who publicly declared their love for Spanx seemed practically revolutionary. Those who tried not to advertise this little trick were always glad to expose: a couple of years ago, over the same Kim Kardashian, under whose dress the silhouette of corrective shorts could be clearly seen, tabloids could openly laugh.

Today, fortunately, things are going differently. Realizing that sincerity is the most effective way to the hearts of fans, the stars actively moved in a new direction and started talking about what was usually hidden. Modern heroines no longer want to create around themselves the aura of celestials. Not only the “neighbor girls” who could always afford it, but also the femme fatale, whose images are built on sex appeal almost to the point of absurdity, talk about uncomfortable things aloud. Years of depression, skin problems, unsuccessful attempts to lose weight after childbirth, unsuccessful dates - those who thought that modern divas did not even hear about it gradually accept that the girls from the covers are the same people as the rest of us. Going to the carpets, they cover the nipples with paper tape and their toes with tape. Trying to turn into "Miss Grace", they are squeezed into corrective bodysuits. And under the transparent naked-dresses they put on "grandmother's" elastic panties.

In the wake of a new sincerity, even such "secret" items of underwear are becoming elements of everyday wear - just like slip dresses, pajamas and lace bras once became. And those designers who did not previously specialize in this area begin to stare in its direction. Previously, this was possible only if the theme of shapewear merged with sportswear: leotards from the old adidas Originals x Opening Ceremony collection, for example, resemble a sports suit much less than one of the main corrective models - the same slimming jumpsuit with a cutout, which does not allows the chest to "creep" to the sides and keeps it strictly on the course. Well, now it is not necessary to mask the familiar silhouette with prints and additional decorations - black and various nude shades work much better. And the collections of the same Kanye West, only about whom, it seems, during the entire last week, they talk, from season to season, almost half of them consist of shaping underwear - although these things do not have a corrective function.

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How to wear

Both the old-fashioned way and the new way: for example, put on bodysuits and tight combinations under transparent dresses. This trend does not cancel old opportunities - but it gives a lot of new ones.

Most of the options, of course, can be seen from the main adherents of this movement, Kim Kardashian and Rita Ora. The first of the dragging things practically does not come out, the second experiments with its own image every day - the singer's stylists are more inventive than most other celebrities.If you decide to play the Kardashian sister (Kim, Kylie or another K - to whom the soul lies), buy a corrective dress and wear it in the same way as you would any other. To complete the picture - with plastic boots from the latest Yeezy collection and a beige coat. A Spanx jumpsuit, rough boots or lightweight sneakers, a bomber jacket and a denim shirt, the sleeves of which are tied in a knot at the waist, are already something in the spirit of Kendall. And the feeling that you are walking down the street in your underwear should not arise in this way.

And, of course, this is a great option to finally adapt transparent skirts and dresses to everyday life: let there be shorts or overalls under them, and shoes with low heels or even without them on your feet.

Photos: Wikipedia, Spanx (1, 2), Acne (1, 2), Yeezy Season 2

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