Swedish brand H&M has launched a joint collection of children's clothing with the World Wildlife Fund (WWF). The line includes items for children from birth to 14 years old: long sleeves, T-shirts, dresses, tights, trousers and pajamas. All items are made from organic cotton and are decorated with prints of rare wildlife in need of protection: tiger, panda, snow leopard, polar bear and featherless porpoise. The colors of the collection are blue, white, black, shades of beige and gray. Some models carry inspiring slogans such as “Roar for wildlife”, “Protect my habitat” and “Let’s go wild”.
Part of the proceeds from the sale of clothing will go to charity: 10% of the cost of each item will be donated to WWF and will go to work to protect species that are threatened by the destruction of their natural habitats, water pollution and climate change.
The collection will go on sale worldwide on September 29th in stores and on the H&M website.