New Zealand lingerie brand Lonely, whose beautiful body-positive Instagram we recently advised you to subscribe to, has launched a new advertising campaign - as usual with Lonely, women of different ages and with different body types took part in the shooting, and the photos were not retouched. Among the heroines of the campaign: dancer Anna Collins, designer Georgia Pratt, stylist Marcela Jacobina, plus-size model Paloma Elsesser, who has collaborated with the brand more than once, and transgender model Aurel Heise Odogbo.
“They are independent women, each of whom is proud to be herself,” said Helena Morris, founder of Lonely, of the new campaign. “Through candid portraits of nine inspiring women, we celebrate our differences, our age difference, our different bodies, different stories, what makes us who we are.”
Previously, Lonely's ad campaigns starred Girls' actresses Lena Dunham and Jemima Kirk.