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Popular brands rarely delight with lipsticks of unusual colors. When this happens, more often than not, pitfalls await: either resistance leaves much to be desired, or they are not available everywhere (or anywhere, but not in Russia). Fortunately, there are exceptions - one cannot fail to note the appearance of a very worthy golden lipstick in the well-proven Color Riche line. The Gold Obsession collection premiered during the L'Oreal party during Paris Fashion Week. The dress code indicated gold, and no one began to neglect it: by the start of sales, Instagram was flooded with photos of models, brand ambassadors and guests of the event in outfits and make-ups of all shades of golden metallic. A powerful promo is paying off: lots of the Pure Gold shade on pudra.ru disappear at a breakneck speed, although there are four more colors in the collection - more familiar, but with a generous addition of shimmer.
Pure Gold is truly a pure gold shade packaged in a stick format. Not extremely pigmented, but easily layered, worn in exactly the same way as other lipsticks from L'Oreal, and if it's a long day in the future, it requires a base and contour, which is normal for a creamy texture. Looks good both on its own and in combination with your favorite colors - you can apply it on top for an extra golden shine. There are alternatives to “pure gold” at a higher price point: check out Lime Crime Velvetines in Zenon or MAC The Enemy Within, a translucent, radiant lipstick from the Star Trek collection.