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Hans-Ulrich Obrist is the art director of the Serpentine Gallery in London, author of the acclaimed book A Brief History of Curatorship, recently named the Most Influential Person in Art by ArtReview. He turned his Instagram into an art project "The Art of Handwriting", dedicated to handwriting, which is becoming less and less popular in the digital age. In his account, he also acts as a curator. Obrist puts photos of notes on stickers, scraps of paper and even a banana peel by famous artists, writers, architects. Among them Ai Weiwei, Marina Abramovich, Zaha Hadid, Kanye West and others.
The project was started by video artist Ryan Trecartin - he invited the curator to install the application. For a long time Obrist was looking for a way to use Instagram in such a way that from viewing the account the same impression remains as from the exhibition. The idea came to him when he was vacationing with the poetess Ethel Adnan in France: “There was a thunderstorm, and we were looking for a cafe or restaurant where we could hide. During our long conversation, she wrote poems in a notebook, and I saw that it was amazingly beautiful: her handwriting, the way she writes poetry. " Obrista also inspired Umberto Eco, who believed that we must resist the disappearance of the letter. For obvious reasons, the account is not updated very often - but later Obrist plans to publish his materials in the form of a book.