Masculin Féminin: Men On The Right To Wear Women's Clothing

Style 2022

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Masculin Féminin: Men On The Right To Wear Women's Clothing
Masculin Féminin: Men On The Right To Wear Women's Clothing
Anonim

There are a lot of stereotypes associated with clothing, and we get to know them in childhood. "Boys - blue, girls - pink" - everyone knows about this imposed attitude, which still exists. Further more. Men are forced to deal with cliches regarding their appearance in the same way as women. Our society is still focused on the fact that guys must demonstrate strength, including appearance, and skirts, ruffles, lace and other elements that do not fit into this dogma are generally condemned. Even though unisex clothing has been around for decades, most people are suspicious of the idea that men and women can dress alike. We asked five men from different professions to try on gender-neutral or women's clothing and tell them how they feel in it and what they think about modern fashion.

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Blouse Kenzo, 54 200 rub., KM20

Vitaly

28 years old, chief programmer

I don't really follow fashion and in my life I prefer to wear very simple, practical clothes - geek-like shirts, T-shirts with metal bands, rough boots. I don't think that anything in my wardrobe can change dramatically. Personally, I don't know of a single store that sells bright clothes for men, where, for example, one could buy some cool gypsy shirt. In the men's departments, everything is very monotonous. I had no desire to wear women's clothing, but when I was offered to participate in the experiment, I liked the idea.

On the shooting itself, I did not feel much discomfort - it seems to me that those around me were more embarrassed than me. The Vetements dress even had pockets! But it was unusual to see myself in the mirror: it felt like I was wearing a Halloween costume. I suppose it would be awkward to walk in these clothes on the street, but being surrounded by people who find it cool is really fun. I have a shirt that my friend and I wear, but it's more unisex.

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Dress Vetements, 114 600 rubles, KM20; Boots Alberto Guardiani, RUB 39,960, GUM; Chains Maria Stern RUB 18,000 and 15,000 rubles., TSUM

Clothes that are pretentiously feminine on a guy will attract a lot of attention in everyday life, and I don't need it. Boys and girls starting to wear the same clothes can have an impact on society, but it is difficult to predict which one. Personally, this does not bother me much, I try not to judge people in general, and even more so by their appearance or clothes. I live in Israel, and we have little changed there in terms of street fashion: everyone wears the same jeans that they bought when they were 18 years old. If you compare people on the streets of big cities where I spend most of my time, no doubt Muscovites wear brighter and more eye-catching clothes, while in Tel Aviv people look more relaxed.

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Turtleneck Nina donis, 49 800 rub., KM20

Victor

61 years old, Head of the company "communicator"

My everyday wardrobe is determined by the environment I need to be in that day: sometimes I have to be in a suit and tie, or in a suit and always without a tie, or in a jacket and jeans. There is such an English expression "I wear many hats" ("I wear different hats", that is, I do different things) - it reflects my lifestyle. The only thing is that I do not like recognizable brands, and lately I prefer monochrome things, without prints. I can't readjust to dark colors: bright shades are mine.

Nina Donis' clothes that were on set are very beautiful, I could wear them to a fashionable party. I would love to have it all in my wardrobe, especially a sweatshirt with stones. Dresses are generally an interesting story. I myself, for example, have two jalabiyas (): one of camel wool, the other of cotton. This is an amazingly handy thing in the summer.

I think I follow fashion, but I don't put any effort into it. I have a couple of designer friends that I go to shows, but it's more out of friendship.I do not particularly delve into the industry. Quite often there are situations when I put on something, and they say to me: "Oh, this is fashionable!" - and I understand that I spied on it somewhere. It's just such a cloud - if you follow the world around you, then you notice it too.

The man, of course, has changed a lot lately, and this is what has become a characteristic sign of these changes. When I first went to a cosmetic store 30 years ago in Rome or Vienna, the men's department was almost ten times smaller than the women's department. Now they are the same. That is, it became customary to take care of yourself, choose clothes.

Men's fashion does not seem boring to me, although I remember when my wife and I went to the store, she said: "What are your beautiful men's things," and I answered: "And how beautiful you have." From within there is always a feeling that something is missing, that everything is boring. And from the outside it may seem, on the contrary, that men's fashion allows itself more, there are more variations in it.

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If you look globally, now the main trend is the cancellation of "can" and "no". Everything is possible: any colors, any combinations, any styles - this is the first thing. And secondly, clothes are becoming less formal. Today, in different situations, from going to the opera to a meeting of the bank's board of directors, you can see people dressed as they would not have come to their office on an informal Friday 15 years ago.

I think that in fashion, as in everything - in art, music, literature - there is no mainstream. There are rather several coexisting trends, and you yourself choose what is suitable for you, for your subculture, for your demeanor. Or, as it happens in my case: you go to one place by one person, to another - by another.

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Coat Lemaire, 86 800 rub., KM20; hoodie - model property

Andrey

25 years old, photo editor

With my clothes, everything is simple: there are the same white T-shirts, there are the same black sweatshirts. The place to experiment is trousers. About six years ago, I wanted to find wide-leg pants, and then only skinny and chinos were sold in the mass market. So I got into a whirlpool of ordering clothes from a catalog - only there I managed to find my "irrelevant" jeans, which were worn by a man over 50 in the advertising picture. ninja "and a second pair of wide pants, this time demonstrated on a graceful lady.

I have long been occupied with the question of why in our time it is generally possible to divide into men's and women's clothing. After the 20th century, especially after the 90s, how is it possible to be indignant at a man whose navel is exposed by a ribbed T-shirt? It seems that women won back their right to pants hundreds of years ago, but why is the image of a guy in a dress in 2016 marginal? I don’t understand: what is the reason I come across aggressive looks when I’m wearing a pink kangaroo?

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Sweater Hood by Air, 35,000 rubles, SV Moscow; shorts are the property of the model; sneakers Nike, 8 930 rub., Brandshop

I don't follow what is happening on the runways, but I think designers are still pushing the boundaries of what is acceptable. A few years ago, many in my feed shared J. W. Anderson's avant-garde collection (some were ecstatic, others lamentable) of strange dresses for men. Today, this same designer leads the conservative fashion house, slowly changing it from the inside and contributing to the "legalization" of the new male image. It seems to me that this case is more the rule than the exception.

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Coat Acne Studios, 98 800 rub., TSUM

Glory

26 years old, model

The situation when a girl takes a shirt from her boyfriend has long become commonplace. It was reflected in women's fashion, and subsequently in the assortment of democratic brands. Now there is no such strong division into masculine and feminine as before: everything is mixed. Brands benefit from making clothes suitable for both genders.

Paying attention to the latest collaborations of expensive brands with the mass market, you can see that they, for example, have the same prints for guys and girls. Girls buy men's, boys buy women's, and no one gets worn out. For example, a sweatshirt is an absolutely universal and gender-neutral thing.With each season, it seems to be getting longer and longer. I wouldn't be surprised that in 20 years all these dresses for guys will be the norm.

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Once I was out shopping with a friend, and we went to the women's department. In one of them, I liked the pink women's sweater. I was going to take it, but my head suddenly switched on: "I will go to the cashier to punch, and what people will think." But then, after a couple of days, I went and bought it. My example is rather an exception - usually guys don't look at women's clothes. Internal barriers affect. But when I come to a world brand store, for example, in Acne, I look at both men and women - it's interesting. You feel like at an exhibition: you want not to miss anything. I prefer black clothes for every day. Combining a dark top with a dark bottom is simple and convenient. In the things that were on me during the shooting, I would go to a club, for a birthday or a meeting with friends, but hardly to work.

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Shirt MGSM, 17 000 rub., Rehab Shop

Nikita

19 years old, photographer

It seems to me that fashion houses are moving away from the division into masculine and feminine. Men's fashion itself is not as predictable as it used to be: it is rethought in order to gradually move away from stereotypes. There are also women's clothing that does not look trite. A progressive society is moving towards removing gender differences from people's thinking, and fashion, on the one hand, responds to this, and on the other hand, contributes to this. The younger generation is no longer so dependent on conventions, which allows them to choose brighter, more noticeable things that emphasize individuality. Young men no longer think about the wording "a real man will not wear such a thing."

I myself prefer the most practical clothes, and it doesn't matter to me where they come from. Looking at women's clothes, I also had the idea more than once that I could adapt them to my wardrobe. For example, I could not find wide leg pants for my height, so I had to go to a women's store. The Monki pants I came in are from there.

On the shoot itself, I felt a little anxious and funny, but this is more likely due to the fact that I am not used to being on the other side of the lens. I myself am a photographer and for the first time felt myself as a model. I liked the things themselves - they are unusual, except that the jacket with flowers was a little tight. But to light it up at a party is now my little dream.

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Jacket Comme

Des garçons, 179,000 rubles, TSUM

Text:

Dasha Knyazeva, Artyom Pliss

Photographer:

Lyuba Kozorezova

Producer:

Katya Starostina

Style:

Dasha Knyazeva

Assistants:

Sveta Mikhailyuk, Diana Klochko

Visagiste:

Ekaterina Gorelova

Addresses:

"Kuznetsky Most 20", st. Kuznetsky Most, 20, tel. +7 (495) 623–78–88; SVMoscow, Malaya Molchanovka, 6, tel. +7 (495) 215-53-51; Central Department Store, Petrovka, 2, tel. +7 (495) 933–73–00; Brandshop, Petrovsky blvd, 21, tel. +7 (495) 544-57-70; Rehabshop, B. Kozikhinsky lane, 19/6, tel. +7 (916) 437-54-57; GUM, Krasnaya pl., 3, line 2, tel. +7 (495) 620-31-49

Editorial staff expresses gratitude to the space Ox melz for their help in organizing the survey.

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