Founder Of Yauza Store Nastya Zvereva About Her Favorite Outfits

Style 2022

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Founder Of Yauza Store Nastya Zvereva About Her Favorite Outfits
Founder Of Yauza Store Nastya Zvereva About Her Favorite Outfits

Video: Founder Of Yauza Store Nastya Zvereva About Her Favorite Outfits

Video: REDValentino Chelsea in Bloom 2021 2022, November
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Photos: Alexander Karnyukhin

FOR THE HEADING "WARDROBE" we photograph beautifully, distinctively or oddly dressed people in their favorite things and ask them to tell stories related to them. This week our heroine is the founder of Yauza Store Nastya Zvereva.

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Personal style formation is a wonderful and exciting activity that opens up new facets of your own self. It seems to me that sticking to the same image every day is extremely boring: this is how you drive yourself into a frame. Clothing and fashion are secondary. It's important to be honest with yourself. You should not ignore the trends, but the main thing is that they do not become the fundamental elements of the style. Lifestyle, social circle and living environment, experience and love of experimentation - these are what affect the way I dress.

Otocyon Coat, Vintage Jeans & Unknown Brand Sweatshirt

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The Otocyon coat is the best purchase of the past winter, in which I have worn for the second season in a row. I will walk until it (or I) turns to ash. Olesya is a good friend and a very talented designer who brought my wildest fantasies about the perfect outerwear to life. It can be worn with both feminine and casual or sporty items. The sweatshirt was given to be abused by the beloved. A gray hoodie is never superfluous. I found jeans in the country.

Overalls "BURN", Uniqlo jacket, Demix down jacket

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Recently, I began to treat clothes pragmatically, because more and more often I walk in the summer, and stay at home in the fall. So, I stopped loving uncomfortable clothes and learned to carry a thin Uniqlo jacket with me in all situations. I love sports shops very much, sometimes I come there just to walk. She grabbed a down jacket at one of the sales - it's gigantic, like a blanket.

Denim overalls "BURN", sewed the top myself, found a hat, Dr. Martens

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Coolest denim overalls from Kiev, hand-sewn. Having seen it in the Rashn Mod Store (our showrooms are located in the same room), I could not help but pick it up. Paradoxically, while working on the creation of a clothing store, I realized that first of all I am interested in a person, and only then in how he looks.

I sewed the top myself, my mother's beret, Rashn Mod Store Trousers

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Top is the last thing I have left as a memory of the institute. Even the diploma was drowned. This is one of the models in my graduation collection, the rest I donated. Found the pants on sale at the Rashn Mod Store. They are weird, but I like them. For a long time I went shopping in search of the perfect beret, eventually found it at my mother's house.

I sewed the top myself, mom's pants, the raincoat was made by a friend

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I am lucky: I am surrounded by talented people. My friend, for example, sews very cool things. I took this cloak from her a couple of years ago, but now it looks like I'll have to return it. I looked at these trousers for a long time, when my mother wore them - in the end I took them away. In general, my mother has wonderful taste, and I often take something from her to vilify.

Pra Loup cap, shirt

from Rashn Mod Store, pants, jacket from "Megastil"

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I have a love for weird hats. The cap was somehow taken out by a young man from his stocks: I immediately fell in love with it, I wear it when I want to fool around. I also have a pretty good selection of fanny packs. I lead a very active lifestyle and love to travel light, so I often buy these bags from my own store. I found the jacket in "Megastil" - it has a very harmonious combination of texture, color and shape. I have special signs about things - for example, putting on these sneakers, I often find myself at an unplanned party.

Panama from the Specific Market, vintage jeans and a shirt, a bag sewn by a friend

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I often wear my boyfriend's things - it's comfortable. Although he is an art critic, he still loves skateboarding, football and graffiti. He inspires me to experiment with new clothes.

Jeans from the dacha, T-shirt "Kind warmth"

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I have quite a lot of clothes from Russian designers.In the mass market, I hardly dress, and ordering something on the Internet does not have the patience and time. Therefore, I love the local showrooms, where every piece is carefully selected.

InthePines bag

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In general, I love things with history. For example, I got this bag from the designer of the inthePines brand. The girl herself came to Moscow and brought several models to our store. I could not help but take one, especially when I learned that production is concentrated in a small workshop in the German historical district of Kaliningrad Amalienau, and each product is hand-assembled by one master.

Mythos ring pendant - a find

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I met the brand designer when I lived in St. Petersburg. This is a very nice girl who makes jewelry by hand out of silver. I'm not a fan of jewelry at all, but for the sake of her work I make an exception.

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