IN THE WEEKLY HEADING "NEW BRAND" we introduce young designers and tell you where and why you should buy their clothes. Our hero this week is a young jeweler and jewelry designer Ivan Tengran from Moscow. Together with the team, he makes unusual jewelry under the 10.GRAN brand.
Where can I buy:
in Moscow - Kursovoy;
More and more Russian jewelry brands are being launched, but, unfortunately, there is often no need to talk about original design. Many simply use iconic models from well-known brands and release them from cheaper materials. However, really interesting brands also appear periodically - the new 10.GRAN brand is just one of them.
Founder Vanya Tengran says that he first studied television journalism at Moscow State University, but gave up when he realized that his heart did not lie with her. All his life he wanted to be creative. Realizing that he was ready to finally turn the idea into reality, he began to look for material - it turned out to be a precious metal. Coming up with the concept of the brand, Tengran turned to physics and chemistry - the sciences that explain the structure of the world around.
Brooches were the first in the line of jewelry. One of them depicts, as the author says, an invented chemical element - first of all, he was looking for a form that would be pleasing to the eye. The other is the symbol of the atom, which everyone remembers from the covers of school physics textbooks. The rings were made in the form of enlarged molecules that literally clasp the fingers. The latter came up with the idea of gear rings, which were created as opposed to soft shapes. Vanya says that both women and men like to order them. All models are made of silver and gold - while they can be found in the Moscow store Kursovoy; in the future it is planned to open its own space.
At the initial stages, the designer was helped by her friend Maria Stern, who also deals with jewelry - for example, she suggested where to find the masters. Tengran admits that the process of creating jewelry turned out to be a little more complicated than he expected, but this only fueled his interest. The most difficult thing was to bring to life massive items like brooches or gear rings - accordingly, the price went up. In general, both small and large 10.GRAN jewelry is an excellent gift option for yourself or your friends. So you not only make a purchase, but also support the young brand.
The most difficult thing is good masters. Behind one ring there are about five to six people who are responsible for various stages of creation. If one of the points is not performed accurately, then the final result may turn out to be imperfect. Therefore, when something does not work out or goes wrong, I always look for various options to achieve the desired result. The workshops I work with are located in Moscow.
Further plans are to expand the assortment, work with stones, continue cooperation with Kursovoy and organize a presentation-show. Thinking about the future slowly and surely gives birth to the idea of a place where people can come, try on and love 10.GRAN jewelry. Very soon we will have new models with engraved inscriptions.
Photos: 10.Gran / Instagram