We regularly refer to the notion of beauty and we notice how changeable it is: sometimes one bright blogger on Instagram is enough for a new trend to take hold, and the socially acceptable framework has become a little wider. Dogmas every day give up slack, giving way to the acceptance of diversity - and with regard to appearance, as well. Throughout the year, we talked about what was happening around; in our selection - what we have come to.
How the beauty industry supports colorism
The beauty industry still considers dark-skinned models "exotic", which, of course, is already time to start working somehow.
How the idea of "grooming" weighs on us
It does not occur to many that a woman owes nothing to anyone in terms of appearance - besides, the need to "look appropriate" hides much more behind itself than a simple imposition of certain behavior
Why weird makeup trends are good
The younger generation is becoming more and more influential: for them, fashion and the search for new trends is, first of all, a way of communication
Why natural makeup makes us hate ourselves
While in life few of us wake up with combed eyebrows and a gentle blush, the nude products continue to insist that for some reason we are obliged to create such an illusion day after day.
Why are children dressed and painted like adults?
Children's appearance is becoming a powerful advertising weapon and an object of commercialization. We will tell you how children find themselves under the gun of adult beauty standards and what this is fraught with for a child
Why it's time to stop being afraid of bright colors and makeup tricks
If you start your morning with Instagram, then it seems that everyone has colored hair, and rainbow highlighters are already included in the basic cosmetic set. But as soon as you go outside, it becomes clear that things are not quite like that.
Why makeup doesn't contradict independence
Writer Naomi Wolfe, in her book The Beauty Myth, argued that the beauty ideals suggested by the cosmetics industry and based on men's tastes have kept women captive for many years.
Why beauty revolution
Did not happen
While beauty brands themselves are eager to subscribe to the rhetoric of accepting themselves as a new meaning of life, no one has truly given up playing by the rules.
Why are men imposed on us about makeup?
Why do women wear makeup at all and whether they need to do it, all and sundry express their opinion. The most common conclusion is that it is too flattering for men: girls wear makeup to please them.
Women about natural gray hair and conscious choice
We talked with six women of different ages who made a conscious decision not to hide their natural gray hair, and they talked about how they themselves treat it and how their peculiarity is perceived in society
What has changed in men's relationships with cosmetics
Among make-up bloggers, of course, there are more girls, but you can immediately recall several notable men, which is indicative. And although there are representatives of very different identities in the professional world, one of the main concerns of the past year was the relationship of men with makeup.
How bright makeup changed my relationship with my appearance
I am the same girl who is used to “regularly wearing makeup in the morning” and who has ceased to enjoy it. I didn't want to completely give up the make-up, I liked the ritual. I just stopped liking his purpose
Instagram models of unusual appearance
For those who would like to thoroughly revise the composition of their Instagram feed, we suggest paying attention to the accounts of girls whose individuality turned out to be brighter than the ghostly correspondence to conventional beauty.