Elle Girl Fashion Director Olya Kovaleva On Her Favorite Outfits

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Elle Girl Fashion Director Olya Kovaleva On Her Favorite Outfits
Elle Girl Fashion Director Olya Kovaleva On Her Favorite Outfits

Video: Elle Girl Fashion Director Olya Kovaleva On Her Favorite Outfits

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FOR THE HEADING "WARDROBE" we photograph beautifully, distinctively or oddly dressed people wearing their favorite things and ask them to tell stories related to them. This week our heroine is Olya Kovaleva, fashion director of Elle Girl.

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It is important for me to create a vivid image - I do not like boring basic things. Sequins-rhinestones-feathers are all mine; let it be a little trash, if you so desire. I am greedy for trends (apparently, work affects) and I really like to dress up, even when no one sees me in the office except for colleagues. In my wardrobe there are few simple things that can be combined with each other, usually everything comes in sets that I choose to suit my mood. I love accessories, especially large earrings.

I graduated from the Stroganov school. A creative university gives a non-standard view of the world: art and design broaden the horizons, so that the gray and banal no longer clings. Later, I lived in Milan for a year and studied to be a stylist - there I learned about many brands and plunged more into fashion. My style began to take shape at work: you inevitably devote a lot of time to clothes, you often find interesting things and you can buy at discounts.

I see something in stores, when I collect things for shooting, give something, order something on the Internet. I love sales very much: the hand does not rise to take for the full price, when you know that in a couple of months the clothes will cost half the price.

Pullover Vivetta

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Ruched sleeves and multicolored rhinestones make for the perfect pullover. This year I visited the show of the brand and finally fell in love: bright and unusual things are definitely mine. I bought this item in Hong Kong, I dug it out at a sale at Harvey Nichols.

Giorgio Armani fur coat, Uniqlo U trousers, Uniqlo turtleneck, N ° 21 ankle boots, Gucci bag, vintage earrings

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I bought a pink feather fur coat at the Italian embassy at the Christmas market. I stopped by for coffee, but, as a stylist, I could not leave without a purchase. I had to rush to the ATM and then persuade the carabinieri at the entrance to let me back in: it was almost nine in the evening and the event was over. It cost me a ridiculous 8,000 rubles, and this is the first line of Armani, as it turned out. I was especially glad when I saw her on Pinterest: there was Coco Rocha in the photo, and the caption read "the price is 5,000 pounds."

I can't say that I'm a fan of basic things and Uniqlo, but I have a couple of turtlenecks from there. Trousers from the U collection waited for me: I took the same ones to the shooting and thought about buying myself, but on the day of the sale of the collection I flew away from Moscow. When I returned a couple of days later, I didn’t count on anything, but for my luck, they, and even in the right size, remained in stock.

I bought ankle boots N ° 21 on sale in TSUM; I love this brand - their accessories are especially good. The Gucci bag was donated by a boyfriend during a trip to Italy. We did not have time to go to a store in Milan, and in other cities this particular model was not available. We ordered it online with delivery to the hotel - I was worried about whether it would be taken or stolen at the reception. Earrings from a vintage shop in Athens.

Zara Top, Self-Portrait Pants, MM6 Maison Margiela ankle boots, N ° 21 bag, & Other Stories earrings

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Probably, now it is difficult to meet a person who does not have at least one Zara thing in his wardrobe. I rarely buy there, I do not like to meet people in the same models as mine. This top hooked on with its unusual "bare" back. I put the Self-Portrait trousers in the layout at Elle Girl and waited six months for a discount on them. This is my perfect khaki pair - plus trendy zippers with ringlets.

Maison Margiela bought MM6 ankle boots in Copenhagen, again on sale, for 120 euros for such a universal and iconic item. I found bag-bag N ° 21 in Milan: beige, wide fabric belt - it fits almost everything, I carry it every other day. I took earrings from & Other Stories - the brand has a lot of beautiful jewelry, though more minimalistic.

Jacket & Other Stories, Zara Dress, Saint Laurent boots, Prada earrings

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I bought all the onions, except for the dress, in an outlet not far from Milan. Prada earrings, looking like Christmas balls, I liked even on the set, I even secretly put them on on a date. So, when I saw them in the outlet, I took them without hesitation.These boots make you fall in love with rainy weather - and are also great for summer music festivals.

Moschino T-shirt, Topshop pants, Miss KG ankle boots, Gucci bag, Borderline choker

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I ordered a T-shirt on farfetch.com - I really love Moschino. Even though my colleagues do not consider Jeremy Scott a brilliant designer, unlike some aesthetic Raf Simons, the irony of the former is much more to my liking. I love the inscriptions on T-shirts, but it's hard to find an interesting one, but here everything worked out perfectly.

I brought the trousers from London - God, what a Topshop there is! Four floors, accessories, cosmetics, and on the ground minus there are rails with young designers and vintage. Vinyl looks sexy, defines a figure and makes any bow bright. I really love this material and often use things from it in filming, which is why the former editor-in-chief even suspected my love for BDSM.

Ankle boots from the same Topshop, there are different brands in the shoe department. Nuclear fuchsia, pearls and lace inserts - I could not pass by such beauty. I bought the choker at the Borderline youth store in London, I can't say that I wear it often, but the jewelry got into the shoot of Elle Girl. A black suede bag was donated by a boyfriend, this time in Hong Kong. Edging with large rhinestones (what glare they give in the sun!), A comfortable handle, and Gucci - I love this brand.

Youth Tonic suit, Oysho top, Dorateymur ankle boots, Kenzo bag, & Other Stories earrings

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I bought the suit a month ago in Bangkok, came across millions of stores to the fashion boutique Matter Makers, where I saw it: an inscription, an unusual cut, ruffles - all the more, suits are in trend again. I have never put it on, the weather is not suitable yet. Dorateymur boots are waiting in the wings too; I ordered it on Farfetch, I liked the unusual detail in the form of a tag.

I love the ironic Kenzo x H&M bag. I bought a couple more things from that collaboration, although more often I only take earrings. The top Oysho was presented at the press day of the brand, I thought where it was for me, put it off until better times - and here it came in handy.

Alisa Kuzembaeva fur coat, Kenzo x H&M sweatshirt, Carven shorts, Versace boots, H&M x Balmain earrings

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I ordered a fur coat from Alice and I'm super happy! A stunning correct shade of green, pockets, a long belt, and also very warm, probably the first thing made of faux fur, which is not cold in our winter. After walking a little, I realized that maybe I would shorten it a little, although with such a length the bow turns out to be a royal one.

Sweatshirt H&M x Kenzo - I like the idea of ​​mass market collaborations with famous designers. I bought black shorts at TSUM on the sale - they look like a skirt. She dreamed of over the knee boots for six months after the shooting, and at the end of the season she was able to buy them out in the showroom. From the entire collection of H&M x Balmain, I took only earrings: I recall with horror the madness that was happening on the presale, and Kirkorov with a dozen packages.

Gucci dress, Jimmy Choo shoes, bag N ° 21

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I bought the dress at the Strogo Vintage market. I'm not afraid to wear it to parties - even if it is transparent, but everything is in the Gucci logos. I wear a bag often and not at all like an evening one: I like its size, and of course the rhinestones. Shoes from Jimmy Choo Sale at Li-Lu. I think that everyone needs pumps with heels: even if I can't stand in these for more than an hour, they are ideal for rare beautiful exits where you can sit down.

Top, skirt, coat - H&M Studio, boots & Other Stories, vintage earrings from paris

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A very successful collection turned out, I bought three things at once. Although it is already a tradition for me to take a H&M Studio coat - there is also a voluminous beige coat from the last season. I bought & Other Stories boots in Milan, classic and fit. I saw similar friends at my mother, it turned out that they were Saint Laurent, so now I imagine that I also have almost SL. Sophie Hulme bag - it feels like at one time everyone went with this brand. I have a rare model with small gold hearts - I love the decor and small details.

Tops and ballerinas - & Other Stories, Harmony trousers, Versus Versace earring

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I love & Other Stories and I am glad that while we do not have her, you will hardly meet people in the same things. When I come to Europe, I definitely go to the store and take to measure a huge amount of clothes: in my life I would not think that this thing would suit me, but I measure and understand what I need to take. I bought the trousers in Paris in a small store in the Marais. Very beautiful and elegant, but crumpled terribly. Versus Versace earrings were presented by PR specialists for their birthday.I wear one, it's more interesting and lighter - they weigh a ton.

Dress & Other Stories, Zara boots, Alexander Wang bag

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I decided to repeat the bow from the Givenchy FW17 show, it was quite successful. Total-red is the most memorable image of this fall, everyone appreciated; on the street they even approached and asked where the boots and dress came from. Mom gave the bag; red is as versatile as black. In general, I love shoulder bags: it's convenient when your hands are free.

Moschino covers collection

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I used to buy covers and change them often. Then I fell in love with a mirror case from the Barbie Moschino collection, but missed it; boyfriend gave one that looks like a cigarette pack. So I decided that I would only wear the phone at Moschino, now I buy new ones as soon as they come out.

Versus Versace Earring

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Versace earring - showroom gift, men's earring. Very massive and heavy, gold, rhinestones, luxury life, whatever I like.

Vintage earring

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I am a big fan of flea markets, I try to visit them in every city I visit. The best choice in Paris, but in Athens I found a couple of wonderful ones, for example, this "Egyptian" one. She is alone - but again, it is now customary to wear earrings.

Vintage earrings

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I often find beautiful ones in & Other Stories, H&M and Zara, but everything above is vintage.

Earrings H&M x Balmain, Versus Versace, H&M Studio, H&M x Erdem

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When I don't like anything about collaboration, I take earrings as a souvenir.

Glasses Marc Jacobs, AliExpress, & Other Stories, ASOS, Polaroid, Ray-Ban

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Oddly enough, almost all of these couples were presented to me. I think that there should be a lot of glasses to fit different looks. An interesting story with pink ones: I bought them in some fashionable store in London, took them to China for shooting, where I scratched them terribly, asked my friend to buy another one, but they had already been taken apart. But another friend found the same on AliExpress twenty times cheaper. Even if not the original, but please.

Vintage glasses from Milan

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I bought it at Fashion Week. I was late for the show, walked around them for a long time and measured: this form does not suit me at all, but still I decided to take it - this summer everyone will wear them.

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