EVERY DAY THINGS HAPPEN ON THE INTERNET, from which you want to either laugh or cry. The question inevitably arises: what are you doing?
American retailer Payless has set up a fake designer footwear store where it put up regular models from its catalog for sale with a price tag ten times higher than the original price. The largest purchase cost six hundred and forty dollars, and the markup was 1800%.
In honor of the opening of the new boutique, Payless organized a party at which the fictional brand Palessi was presented - just under the guise of fake brand products, the usual assortment of the retailer was sold. So in one evening, the store managed to sell products for a total amount exceeding three thousand dollars - later Payless explained that the incident was a publicity stunt and promised to reimburse customers for the difference in price.
The company's creative director Doug Cameron said they were trying to show the "relevance" of Payless in the mass market with this move. Opinions about the action were divided: while some considered it "the best prank of the year", others naturally considered what happened unethical, and buyers - the victims of an advertising campaign.