The habit of dividing clothes into men and women is gradually fading away, and the unisex style is increasingly being prescribed in wardrobes. For the release of the Eytys x H&M collaboration, we talked with Sveta Pavlova and Sasha Lestiukhin, who are constantly changing their clothes and by their own example prove that gender stereotypes are not going to last long.
Lights: “Gender-neutral clothing emerged in the post-war years, when women, along with men, did hard work and provide for families. The main reason for the popularization of the unisex style was the struggle for equal opportunities. Social changes are also reflected in fashion. My mother told me that she sewed her first trousers herself, in those years it was not yet mainstream. In them, she was not even allowed to attend classes at the institute. Now it is impossible to imagine a world in which women do not wear trousers."
Lights: “Society is tired of conventions. Designers are increasingly introducing masculinity into women's wardrobe, and feminine notes in men's wardrobe, and this is normal: social roles are also blurred. I love the way the unisex clothes fit on me. If you work out the image correctly, it looks very stylish. And of course, I admire men who are not afraid to break stereotypes."
Sveta: “When we talk about unisex, as a rule, we mean items of men's wardrobe. It is still not customary to borrow women's clothing from men. Because of the anatomical features, some things tailored to the female figure simply cannot fit well on the male."
Sasha: “We've been together for eight years and we started borrowing things from each other almost immediately. The first thing I did was put my eye on Svetina's sunglasses, and she got access to my T-shirts."
Sveta: “Sasha sometimes uses my hair products, I use his perfume. It is generally accepted that floral fragrances are for women, and heavier musky ones are for men. In fact, all scents are historically gender-neutral, the rest are just stereotypes imposed by brand advertising campaigns."
Sveta: “I don't pay attention to gender merchandising. I often buy things in the men's department, while not trying to express some kind of protest, I just buy what I like and what is convenient. In clothes, I am primarily interested in the quality of the cut and the material. In the H&M x Eytys collaboration, my favorites are the high platform boots and the patent jacket."
Sasha: “Unisex is chosen by people who value convenience and comfort. It is convenient to buy one thing for two. It saves wardrobe space and budget."
Sasha: “The list of things we share is quite long. These are T-shirts, sweaters, sweatshirts, shirts, outerwear. From accessories - scarves, backpacks, sunglasses. We have the principle “all mine is yours”.
Sveta: “I have“gaps”in the form of dresses and heels, but this requires a reason or a special mood. Overall, I prefer the relaxed style. When I was little, I often had to wear clothes for my older brother. I was a tomboy, and I was much more comfortable in his clothes than in smart dresses. Since then, almost nothing has changed."
Sveta: “In a couple, we have almost no division as such: we both earn money, we share household chores equally, we cook - some of Sasha's dishes are even better than mine. Sometimes I can jokingly refer to the fact that I am a lady and ask to replace the light bulb in the bathroom. But I can easily do it myself. It's just nice to flirt a little."