Checklist: 9 Rules For Smart Shopping On Sale

Style 2023
Checklist: 9 Rules For Smart Shopping On Sale
Checklist: 9 Rules For Smart Shopping On Sale

Text: Anya Krotikova

Sales are a great reason to replenish your wardrobe: for modest money on sales you can find both the main hits of the next season and timeless classics like jeans or knitted dresses. True, losing your head and sense of proportion among the crossed out price tags is as easy as picking up a heap of unnecessary things. We've put together a simple guide to help you get out of the bargained bout as a winner.


Subscribe to the newsletter of brands and online stores

Most likely, in addition to notifications about new collections and the next trends of the season, a couple of times a month you will be offered small discounts on product categories or notifications about promotions. This, however, does not mean that you have to jump on all the offers in a row - decide in advance what exactly you need among a million of such notifications, and stay on course.

You will also know about the imminent start of sales earlier than others. Some online stores offer subscribers an early start of discounts, for example, the day before the start of the official "for everyone" sale. Keep in mind that often online stores give an additional discount when you first order - from the site or from the application. And in order for the delivery to cost as little as possible, you can order with your friends.

Check wardrobe

Before you open a sale tab in your favorite online store or go to the mall, arrange a wardrobe disassembly. It is not necessary to follow the Mari Kondo method, but it is definitely necessary to know for sure what you already have. Ask yourself - is it worth replenishing the collection of identical T-shirts? A string of little distinguishable jeans? After such an investigation at the sale, you will only look at what you really do not have.

Make a shopping list in advance

The rule following from the previous one. Knowing the "weak" sides of your wardrobe, it is easier to understand what you can buy for the new season. The same principle applies to those who follow trends. It is much more pleasant to buy bright mules at a sale that will be in trend for six months, and then exchange them on a swap for something out of time, than to give the full price for the thing and regret it when it gets bored.


Prepare the amount

which you are ready to part with

Decide in advance how much you can spend. If we are talking about an offline store, it is better if the prepared amount is in the form of cash. Firstly, this way you will feel the real weight of the money, and secondly, if you are going to return an item (and this happens with something bought at a sale), you will get the amount back faster. If you are buying abroad and counting on tax-free, it will be easier to get a percentage of cash too.

Explore the assortment and discount system

Before going to a physical store, check the assortment online: if you are not embarrassed by the carbon footprint of delivery and you know your size, then this way you can avoid queues and the temptation to grab excess on the way to the checkout.

It will be useful to compare the assortment in several stores of a similar price category - this is the golden rule for those who are planning, for example, buying household appliances. Even the prices for the same luxury brand items on different sites can vary by 10-15%.

Among other things, find out if you or your friends have discount cards for a particular store and if the discount on them can be summed up with the discount on the sale. Now there are so many loyalty cards that we often simply forget that they are somewhere at home.

Don't believe everything

Be smart: many discount advertisements are nothing more than bait, profitable not so much for the buyer as for the store. So, if in the newsletter or in the shop window there is a discount of 30 to 50% on an old collection, then, most likely, only a third of the items will be the most discounted. If the object really sunk into your soul, this is one thing, but if the hand reaches for the hanger only because of the cherished minus fifty, then it is better to leave the thing in place.

It is also not worth believing in “three for the price of one” or “every fifth thing as at” stock. Unless you're bulk shopping for your entire family or girlfriends, there isn't much point in doing this.


Remember the "999" rule

Don't be confused: marketers specifically indicate prices that end in 9 - subconsciously, they seem more profitable to buyers. Nevertheless, 1999 is two thousand rubles, and not "one with a little", remind yourself of this more often.

Inspect the item carefully before purchasing

Is it the right size? Are there stains, clues, foundation marks, irregularities on the seams? If you notice any of the above, consider whether you are ready to take on the repair of the thing and whether the cost of the latter will be justified. This rule is especially true for vintage stores and second-hand shops, where most of the items are presented in a single copy.

Also make sure that the discount is correct on the price tag. Often things from a new collection end up on the rail at a discount by accident - it's better to check the label right away so that you don't get upset at the checkout later.

Give yourself time to think

Put the item aside at the checkout and take a time out. When in doubt, take a few laps around the store or get out into the fresh air. Perhaps you should consult with a friend or try your luck at a nearby store: the best way to save money is not to buy too much.

PHOTOS: Julián Rovagnati -, Andrzej Tokarski -, Mykhailo Kovtoniuk -

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