Video Of The Day: Gucci Film "The Future Is Fluid"

A life 2023
Video Of The Day: Gucci Film "The Future Is Fluid"
Video Of The Day: Gucci Film "The Future Is Fluid"

Video: Video Of The Day: Gucci Film "The Future Is Fluid"

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Video: The Future is Fluid 2023, January
Anonim

EVERY DAY ON THE INTERNET SOMETHING HAPPENS: someone releases clips, someone launches hashtags, someone says smart (or not so) things - and we focus on the most curious.

At this winter's Sundance Festival, director Jade Jackman presented the short film The Future is Fluid, a collaboration with Gucci. The plot focuses on the stories of thirteen people who tell what gender means to them and how ideas about its expression have changed in recent years. Someone chooses bright makeup, someone unusual clothes, but all the heroes are united by the search for identity and the struggle for their rights.

The seven-minute video was filmed as part of the Chime for Change campaign to promote gender equality. It was launched by Gucci creative director Alessandro Michele in 2013, when Beyoncé and Salma Hayek joined the initiative. “A more flexible approach to the topic of gender would allow people to truly explore and experience their true selves, because I think a lot of people don't really know what that is,” reads a press release for the film.

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