IN THE RUBRIC "NEW BRAND" we introduce young designers and tell you where and why you should buy their clothes.
Foundation date: 2017
WHERE TO BUY: bilingualadies.com/shop
PRICE: set - from 1300 rubles, body - from 2300 rubles, shopper - 500 rubles.
We have already mentioned the young St. Petersburg lingerie brand Bilingua ladies, which produces comfortable bodysuits, bodices and panties. Her appearance, like the launch of other indie brands like Lonely, Pansy or LÖV, is a response to the request of women who are tired of aggressive sexuality or unrealistically photoshopped models in lingerie ads.
Bilingua ladies, invented by Inga Bilingua, began with the release of the bodysuit: “In 2017, bodysuits just started to appear here and there in the mass market, and I really liked them! Then the customers wrote to me in the direct “I want this bodysuit so much, but my breasts are small, it won't suit me” or “I hate my hips, because of them I don’t wear bodysuits”, and I communicated with each one, because beautiful girls are behind these phrases ! I wanted to support them. This is how I understood my mission and found what inspires me to this day - this is mutual support and love for the uniqueness of each girl."
Inga says that Biligua ladies is a small business without investments, from which it was not easy to grow an independent brand: “After a year and a half, everything worked out for me: each collection pays off in the first week after its release on the website. Now I would like to increase the volume and open a store. " Bilingua ladies do not cooperate with bloggers for the sake of advertising and almost immediately refused to cooperate with physical locations - Bilingua decided that the project could develop differently.
Since February 2019, Biligua ladies have abandoned the size grid in the S, M, L, XL format and introduced their own in the format of serial numbers: 1, 2, 3, 4. Inga explains it this way: “During the existence of the brand, we realized how much many are pressed by the letters on the tags. With age, we change, our body takes on new forms, and there is nothing wrong with changing our “ideal size”. The main thing is the comfort and fit of the thing. " The creator hopes that in this way the brand will be able to do its bit in the fight against imposed standards.
The brand has a principled pricing policy: Bilingual would like girls to be able to afford to buy the lingerie they like without putting it off for weeks. So, sets cost from 1,300 to 1,800 rubles, a bodysuit - 2,300 rubles, and the most expensive thing is a linen robe for 2,500 rubles. All collections are produced in small editions. The real hits of the brand are black sets, as well as high pink and gold velvet panties, which are sold out in a week.