IN THE RUBRIC "NEW BRAND" we talk about cool independent and large brands that have just appeared - or have become famous for a long time and finally became available in Russia.
What is it: a new brand by Emily Weiss, whose assortment consists of party decorations. The formats are quite Glossier-like: simple, versatile and modern
Where can I buy: glossier.com
In 2019, the main Internet brand Glossier began teasing fans with hints of creating a full-fledged decorative line: the brand released a makeup remover and even launched a new Instagram account. It turned out that make-up products will be released separately and under a different name - Glossier Play. Unlike the day-to-day bestsellers of the "regular" Glossier, brand founder Emily Weiss suggests using the new brand's funds "on the way out."
The newborn brand now offers just four products: eyeliners in fourteen shades, lip varnishes, highly pigmented highlighters, and glitter jellies. According to the creator, all products are designed to be easily applied without brushes, but nevertheless the range includes two accessories: a cute pencil sharpener and an applicator with a silicone tip for a sparkling jelly. So far, the funds do not boggle the imagination, but we think that this is just a start: Glossier knows how to invent textures and create fashionable form factors, so the Weiss team will surely surprise with their decorative cosmetics.