Perfume.Sucks: Andreas Wilhelm's Anti-Perfumery

Table of contents:

Perfume.Sucks: Andreas Wilhelm's Anti-Perfumery
Perfume.Sucks: Andreas Wilhelm's Anti-Perfumery
Video: Perfume.Sucks: Andreas Wilhelm's Anti-Perfumery
Video: Perfume.Sucks антигламурные ароматы Андреаса Вильгельма 2023, February
Anonim

IN THE RUBRIC "NEW BRAND" we talk about cool independent and large brands that have just appeared - or have become famous for a long time and finally became available in Russia.

Perfume.Sucks

What is it: punk brand of the Swiss "nose" by Andreas Wilhelm, represented by five fragrances. They are not given names, but on the bottles you can read the full list of ingredients

Where can I buy: in Cosmotheca stores

The brand of Swiss perfumer Andreas Wilhelm Perfume.Sucks was presented at the Milan Exsence exhibition in 2017, and this spring it finally reached Russia. The first fragrances were highly appreciated by perfume journalists, and since then a couple of more compositions have been added to the collection. Most likely, the smells collected by Wilhelm are already familiar to you - he also created cosmetic fragrances, for example, for the Weleda brand.

Perfume.Sucks fragrances are released without names (for convenience, they are described by the colors of the bottles), but are collected according to the formulas of the compositions, which for some reason were rejected by the perfumer's clients. In the spirit of protest against the industry, the bottles contain only a complete list of the ingredients that make up the perfume, there are more than seventy of them in the "red" scent. Although Wilhelm claims to hate marketing, he has come up with a very modern strategy, something like The Ordinary from perfumery - no intoxicating roses and magic forests.

At the same time, the imagination of the Swiss “nose” is amazing - for his own brand he created “edible perfume”, lollipops with a trail of aroma, which are already legendary. So, the contents of simple bottles in an amicable way cannot get bored: these are beautiful scents with character, which, moreover, can be tasted without unnecessary attempts to guess the composition. For 52 ml of eau de parfum they ask for 5900 rubles, and if you want to choose longer, you can buy a set of five miniatures.

Image
Image
Image
Image
Image
Image
Image
Image

PHOTOS: Cosmotheca

Image
Image

Popular by topic