Recently, a photo of a new advertising campaign, in which the singer Annahstasia (Anastasia Enuke) took part, appeared on the Nike Women account on Instagram. The model appeared in the photo in a sports bra and with unshaven armpits. However, the post was bombarded with critical comments.
"It's disgusting. Women can no longer be women. What happens to perceptions of sexuality and attractiveness. Nike should be ashamed of promoting such an image "," This is not freedom and not love for your body, this is stupidity "," I know that this is natural, but does not make you want to buy anything from Nike, "the users wrote.
However, there were also those who spoke out in defense of the rights of women to dispose of their own bodies and refuse epilation. “I am so embarrassed that most of the negative comments are written by other women. If your personal choice is to shave, that's okay, but if you don't want to do it, that's okay too "," Thanks Nike for supporting naturalness "," We need the freedom to control our body so that we don't shame for it, "wrote other subscribers …
Advertising campaigns, in which models appear with unshaven armpits, appear more and more often. So, in December 2017, Gigi Hadid starred for the Advent calendar of Love magazine, and in May last year, Lourdes Leon took part in the filming of Converse.