MAC chose singer Lolita Milyavskaya as the ambassador for Viva Glam lipstick, which was reissued specifically for the 25th anniversary of the brand. The money from the purchase of each bottle will go to support charitable foundations involved in social initiatives in the fight against HIV and AIDS and helping to protect the rights of people of all ages and genders.
“Once my friend Nikolai Stepanov, having met Madonna personally, brought me one tube of lipstick that she used (I mean, bought the same in the store). And I got hooked! Lipstick has an amazing human history - it doesn't make money. The money from every lipstick sold goes to fight AIDS in every country! " - says Lolita.
Also, MAC, together with the online publication Otkrytye, is organizing a beauty class for transgender women in Moscow. It will be hosted by The Blueprint beauty editor Masha Vorslav and the leading MAU makeup artist in Russia and the CIS countries Anton Zimin. Participation in the event is free with prior registration, but the number of places is limited.