Stylist, Producer And Co-founder Of BJUFF Katya Pavlova On Her Favorite Outfits

Style 2023

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Stylist, Producer And Co-founder Of BJUFF Katya Pavlova On Her Favorite Outfits
Stylist, Producer And Co-founder Of BJUFF Katya Pavlova On Her Favorite Outfits
Video: Stylist, Producer And Co-founder Of BJUFF Katya Pavlova On Her Favorite Outfits
Video: Cowells Pavlova - Made From New Zealand 2023, February
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FOR THE HEADING "WARDROBE" we photograph beautifully, distinctively or oddly dressed people wearing their favorite things and ask them to tell stories related to them. This week our heroine is a stylist, producer, co-founder of BJUFF photo production Katya Pavlova.

Interview: Dasha Knyazeva

Photos: Yulia Tatarchenko

SET DESIGN: Katya Starostina

Hairstyle: Anton Orlov, Cut Cut Cut

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As a child, my mother never made me to do something - wear hats or wrap up when it's already warm. From the age of five I began to dress myself. Mom constantly recalls the case when we were going for a walk to Peterhof: everyone got dressed in ten minutes, and I chose outfits for half an hour. I was lucky that she had friends who sent boxes of clothes to H&M, from which their children grew up. Then I had a lot of things - it seems even more than now.

I hardly buy clothes, I have other priorities. There are enough things at work: I look for them in shopping malls, showrooms, carry endless bales of them on myself, so in everyday life I prefer to avoid such leisure. Most of all I do not like comments, they say, if you are a stylist, you should always look your best. The truth is, you just don't have the time and energy to do it. Work is not Opening Day, but carrying heavy bags and standing in traffic jams.

I am glad that I live in 2019 and can not wear heels and uncomfortable clothes, I am glad of the fashion for awareness and minimalism. I am very scrupulous in the choice of things, everything is important: color, material, cut, length, seams. Finding a good classic T-shirt, shirt, and even more so jeans is a whole epic. Therefore, most often I buy one successful model and wear it for several years. My wardrobe is something like a uniform: everything is combined with each other, at the same time it is comfortable and beautiful - for any occasion.

I don't buy from online stores because I know how it comes off: clips on the back and the right light can make anything perfect. Lately I've started going to swaps a lot, so most of my new stuff comes from there. This is very convenient: it turns out that friends with good taste have already selected cool things for you. I love the vintage showrooms of my friends in St. Petersburg: Christ’s Teeth, Pif Paf Super Shop, Fluxgarments. They collect luxury brands like Helmut Lang, MM6 Maison Margiela and Comme des Garçons from European flea markets and eBay. I like things with a story, so I constantly squeeze clothes out of friends and guys - so a piece of the person you are important is always with you. The only brands in my wardrobe from the mass market are COS and Uniqlo, the U line. This is the ideal value for money.

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Comme des Garçons Play Tee, Comme des Garçons Skirt, Uniqlo Socks, Blundstone Boots

A friend gave the T-shirt when I got offended at him for giving thet he promised me to someone else. I already forgot, and then suddenly during the meeting he took out a new T-shirt and handed it to me!

I love the boots for their bright red detail and versatility - they can be worn with any wardrobe item. I bought the socks during the next raid on Uniqlo for shooting, and then I kept it for myself.

Le Labo perfume

Brother's gift. He always brings me something memorable from his trips. For example, he brought this perfume from Berlin, according to my description. It's great that the Le Labo brand is manually bottling perfume abroad. I am very glad that my name is written on them.

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Muji T-shirt, adidas trousers, Uniqlo sandals

I wrung the T-shirt off my brother. I bought trousers from a friend - I literally can't get out of them. This is some kind of limited edition, they keep their shape cool. I found sandals in the men's department when I was shopping for the shoot. In general, I love the men's departments very much, usually things there are denser and without embellishments.

Acne Studios Glasses

A present for my then boyfriend's eighteenth birthday. I still love it.

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Marimekko dress, Comme des Garçons Play sneakers

This dress is my first Marimekko thing. I bought it six years ago from my illustrator friend Masha Bogatova, when she lived in St. Petersburg. I didn't know anything about the brand then, I just liked the way it looks.As a result, I experienced my main stories in it. For example, she worked at the Biennale of Contemporary Art Manifesto 10. Everyone was delighted with him. By the way, it's still ok!

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Unknown brand necklace

This necklace was presented six years ago by a colleague and friend Anya Khamitsevich. Since then, I've only wore it a few times. Beautiful, but it seems like a decoration, if it is something more than simple carnations, not really for me.

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Zara dress, Topshop shoes

Dress and shoes from the Wonderzine swap. I liked the dress for its romantic cut - as opposed to it, I added pins to the sleeves. In general, I was too lazy to sew on the ripped sleeve, but in the end I got a model in the spirit of A.F. Vandevorst. I hardly wear shoes, but I liked these because of the colors and comfortable heels.

Earrings by ASOS

At from a former colleague and creative couple, copywriter Nastya Klimovskaya. I was very pleased - I like them as an object of art, but so far I have not found a reason to wear them.

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Marimekko dress, Uniqlo sandals

I am a fan of Scandinavian culture, and especially Finland. It all started with the fact that the Hermitage organized an exhibition of Finnish design, it seems, in honor of some kind of anniversary. Within the framework of it, all significant objects of Finnish design and architecture were shown. Rationalism, inspiration from nature is close to me. My brother brought the dress from a trip to Helsinki. By the way, my best friend lives there - my twin of interests. This dress seems to bind us, she has a shirt of the same color.

Longsleeve Comme des Garçons Play, T-shirt and trousers - COS

I have already said that all my things have a history. So this long sleeve is at from my first serious boyfriend. I've been wearing it for six years now - holes have appeared on it, but I even like it. It seems that my love for the brand began with this thing. Friends from the Fluxgarments store presented the T-shirt for the New Year with the words: "Katya, we know you love everything striped." And this is absolutely true. I bought the trousers in the same place.

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Skirt & Hoodie - Comme des Garçons, Comme des Garçons Play sneakers

I bought the skirt during my next trip home to St. Petersburg - to Pif Paf Super Shop. My friend and I had a very cool weekend that time - now I associate this thing with the trip. A friend recently gave the jacket and said that it suits me more than him.

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Vase Iittala by Alvar Aalto

Production partner Yulia and I recently shot for the Vitra x Iittala brand. It was my dream to work with Finnish design classics. As a result, we made a great story, and the brand thanked us for our cooperation.

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Monki dress, Comme des Garçons Play sneakers

Took this dress from a friend after the Wonderzine swap. She called me for tea, with the words: "Well, run in, maybe you will like something." Perhaps someone will even recognize him. The sneakers were presented by the most beloved and sensitive colleagues from Qlean. I have been wearing them for the second year, I hope they will live the same amount.

Unknown brand earrings

Spontaneously bought at Lambada Market, they remind me of the favorite group of Italian designers Memphis. Wore, however, only a few times - an uncomfortable length.

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Dress and Sandals - Uniqlo, Unknown Brand Earrings

I bought the dress after a commercial for Qlean, two years ago. I fell in love with this thing, seeing it on the model, and the next day I ran for the same, but in a different color.

Zombie Dog

It's a Zombie! All my life I dreamed of a dog, and the last one - a whippet. I saw this breed at several parties and fell in love. And recently my boyfriend, by a happy coincidence, decided to get himself the same dog. So now I periodically babysit Zombik - I take him to the office and to the shooting. He is a surprisingly calm dog. He also runs very fast!

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Cyrille Gassiline Dress, Blundstone Boots

I found the dress on my first ever swap, which was arranged by the employees of the Shelly company. In between manicures, we changed things. It was cool and the dress has seen many events and events since then. It's great that it is moderately strict, but the cutouts add life to it.

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