IN THE RUBRIC "NEW NAME" we talk about promising newcomers: musicians, directors, artists and other creative people - that is, everyone whose name appears more and more often on the pages of magazines, in social media feeds and in our conversations, and who is clearly on the verge of great success.
who is it: 21-year-old soul pop singer and producer who rose to fame at 18 and eventually left numerous managers to become an independent artist
The creative path of Valentina Tsitronovich, the daughter of a Brazilian pianist who emigrated to the United States, began in a way familiar to many young musicians: in 2016, as a model, she uploaded her track “Easy For You” to SoundCloud, and the media and music community loved it so much that already at the age of eighteen, Valentina signed her first contract.
Now twenty-one, and after spending three years trying to find a compromise in disputes with various managers, Valentina has finally become an independent artist. In May, she released her debut EP "Unmanageable" (which is the word she often heard from managers who said it was impossible to work with her), which she wrote, recorded and produced herself, in the bedroom of her Los Angeles home. The six brisk pop songs inspired by a broken heart, a lack of recognition and the accusations she received were, in her own words, something of a catharsis. The singer's sister Marcellus shot a video for one of the tracks "Alive". “This is a song about anxiety. - Valentina says. - About ups and downs inside yourself when you have to make vital decisions. Releasing this feeling of anxiety makes me feel alive."
Valentina's fresh video for the song "Alive"