Video Of The Day: Billie Body Positive Shaving Ads

A life 2023
Video Of The Day: Billie Body Positive Shaving Ads
Video Of The Day: Billie Body Positive Shaving Ads
Video: Video Of The Day: Billie Body Positive Shaving Ads
Video: Billie Eilish - NOT MY RESPONSIBILITY - a short film 2023, February
Anonim

EVERY DAY ON THE INTERNET SOMETHING HAPPENS: someone releases clips, someone launches hashtags, someone says smart (or not so) things - and we focus on the most curious.

Women's shaving brand Billie has unveiled a new ad campaign calling for an end to stigmatizing body hair. The message of the video is simple: you want to shave, you don't want to, the main thing is that everyone has the right to choose. The heroines of the forty-second video have a good time on the beach and in the pool, regardless of how much their body meets the stereotypical ideas about their appearance. Remarkably, many girls show off their hair in the bikini area.

“Every summer, the media puts pressure on the female personality, encouraging everyone to strive for a 'beach body'. Wherever we look, ads tell us that the only way to look good in a swimsuit is to be thin, fit, and perfectly smooth skin. In our video, we aimed to normalize body hair and show what the options might be,”said campaign director Ashley Armitage. If you are ready to break the glossy standards, post your photos with the hashtag #youterbeamy - and we will continue to make collections with photos of readers on our instagram.

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