The new advertising campaign for the American brand Coach is inspired by New York and the opportunities that are opening up there. The photo session was attended by actress Jemima Kirk, who gained fame after participating in the TV series "Girls". In the pictures, she poses in the company of a long-haired goat. Brand ambassadors are also involved in the advertisement: American actor Michael B. Jordan, Japanese model Kiko Mizuhara, American actress and model Yara Shahidi and Chinese top model Liu Wen.
Shooting under the direction of German photographer Jürgen Teller took place against the backdrop of the landscapes of the metropolis in Central Park, Manhattan and on the Brooklyn Bridge. The models showcase their fall / winter collection of bags, including the classic Tabby shoulder bag, the Troupe Tote bag in burgundy and pink, and the blue Rivington cylinder backpack.
The slogan of the campaign is “Dream It Real”. The brand previously launched a podcast of the same name to inspire young people to follow their dreams.