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American Nicole McLaughlin works at Reebok as a graphic designer, and in her spare time creates umbrellas, sweatpants, slates and bags from the remains of street brands. She uploads the resulting creations to Instagram, the pictures from which will soon form the basis of a photo book. Now her account has over 171 thousand subscribers.
Items, be it sweatpants from covers for tennis rackets or sandals from straps from an IKEA bag, despite their unusual appearance, are quite suitable for everyday wear. The girl says that she uses unsold remnants of collections that were destined to end up in a landfill or burn out, as well as defective items: “This is a huge problem, which finally everyone started talking about. I think these things are worthy of being recycled in an authentic way, and not just being called “recycling” and being sold several times more expensive just because they are labeled “sustainable”."