Co-founder Of The Bookstore "Marshak" Natalia Platonova About Her Favorite Books

A life 2023

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Co-founder Of The Bookstore "Marshak" Natalia Platonova About Her Favorite Books
Co-founder Of The Bookstore "Marshak" Natalia Platonova About Her Favorite Books

Video: Co-founder Of The Bookstore "Marshak" Natalia Platonova About Her Favorite Books

Video: Co-founder Of The Bookstore "Marshak" Natalia Platonova About Her Favorite Books
Video: Budowanie wizerunku tradycyjnej księgarni w Internecie - rozwój kompetencji zawodowych księgarzy #1 2023, March

IN THE HEADING "BOOKSHELF" we ask the heroines about their literary preferences and publications, which occupy an important place in the bookcase. Today Natalia Platonova, co-founder of the independent bookstore Marshak, talks about her favorite books.

INTERVIEW: Alisa Taezhnaya

PHOTOS: Katya Starostina

MAKEUP: Victoria Vakulyuk


Natalia Platonova

co-founder of the bookstore "Marshak"

Is personality formed thanks to some author? One, seriously? Everything, what we read

In total

and will influence

on our personality

According to my parents, the book was my favorite toy. I didn't know how to speak yet, but I was already taking them in my hands, opening them and imitating reading. This delighted my great-grandmother, and she bragged about it to a neighbor. Often dad would read to my brother and me before going to bed, but most of all I loved listening to him tell the tale about the Frog Princess. I could come to him every evening for a week with a request to tell this story. My daughter is doing the same now, so parental karma overtook me.

At the age of ten I had two favorite books: "About Vera and Anfisa" and "The Brave Tailor". I reread both of them a huge number of times. In the first one, I liked the illustrations, funny stories about a girl and a monkey, and a comfortable font. The second was a pop-up book, and of course it was a favorite in the 90s. She had a stunning effect of three-dimensional pictures: castles, giants that rose from the pages of the book.

Our family, like many other families, was hit by a crisis in the 90s, when there was no food or new clothes. But books appeared in our house on a regular basis - I don't even know where. We had a family tradition - on weekends we went to the center of the city to the site where there were several bookstores (one of them was second-hand books), we went and stared at them, bought something, but only a little and infrequently.

Adolescence for me was marked by Paolo Coelho. It was the beginning of the 2000s, when books appeared in the city again, and then I walked around the "Alchemist" for a long time - my mother's friend gave it to me. I read it voraciously that very night and began to collect the author's books. A few years later, I found out that reading Coelho is not cool, but he was in my life, he came to me as a teenager, and now I am not at all ashamed to talk about it.

From the school curriculum I loved Dostoevsky: I sobbed and argued with the heroes, was very angry when I read Crime and Punishment. I took his "Humiliated and Insulted" with me to practice at the collective farm - this was my first labor practice when I entered the university. I also respected Lermontov very much and even quoted his poems in my teenage diary. I have always loved psychological novels, documentary and military prose. People, their inner world and relationships with each other are important to me - to have a lump in my throat and cry.

As I grew up, my relationship with books changed, but I can't say that I spent all my time with books. No, I walked more on the street, rode my bike, climbed the roofs of the garage, construction sites and ravines. But I loved books, they fascinated me. For a long time I was in the mood for the classics and did not know how to approach modern literature. I learned about some of the bestsellers from magazines for girls. During the years of study at the university, two bookstores were just opened, which were not far from the university, I went there when they canceled a couple - we just loved to stare. So I bought Camus and Kafka, who at that time responded to me. So one day I discovered Milan Kundera. I still love paper books, buy them in the store and keep them at home on the bookshelves. Moving with such a load, of course, is very difficult, but it is very pleasant to look at the library when you are sitting at home in an armchair.

Under-praised and over-praised books? I don't like to think about it. It's always a matter of taste. We are all different, with different experiences and worldviews, and what we like may not be liked by others - and this is normal. Arguing with someone that this person is over-praised and this one is underestimated is also a taste. Is personality formed thanks to some author? One, seriously? Everything that we read, look at, with whom we communicate, where we are, what we do, when we make mistakes or do something successfully - all this in aggregate will affect our personality. For me, a book has always been a story that I fell into - like watching a movie, only in my head. Probably, a more sensitive attitude towards people was brought up in me, among other things, thanks to the books that I read.

We all change. And with these changes new authors, new interests, new worldview come. As a teenager, I became attached to one author. Say, Dostoevsky - it's cool to love his books. But at the same time, he has texts that are very boring for me, because the authors are also people who also change. Or Lermontov's early poems seemed awful, it was somehow awkward to read them. If I like one thing about the author, it does not mean that I will like everything that he has ever done or will do. I do not consider it necessary to torment myself with something. If you don't like it, if it doesn't come in, don't read it. Try reading later or never at all. This is normal.

I do not like, does not enter - do not read. Try reading later

or never at all. This is normal


Olga Lavrentieva


I read this book a few months ago. This is a graphic novel by Olga Lavrentieva about the life of her grandmother. Grandmother is the daughter of an enemy of the people. This is a story about how people survived with this status, how they fought and how they survived the blockade and the Great Patriotic War. I am very partial to military themes and personal dramas, and I also really love beautiful illustrations - everything came together in this book. Olya Lavrentieva has drawn a stunningly honest and personal story of her family. The illustrations simply devour you: you watch the girl spinning in the dance, and you cannot take your eyes off, you look at the grass - and you fall into it.

At work, I follow the novelties on the book market, with all my heart I love the publishing house "Bumkniga". I knew that Olya was making this book before its release, so I was really looking forward to it, wanted to read it and bought it in my store. With every graphic novel, I learn to read them.

I also recommend the graphic novel One Story by the Italian artist Jeepy - these books are completely different, but there is something close in feeling.

David B

"Sacred disease"

This is an autobiographical novel by the famous French artist David B. In it he tells the story of his family, in which one of the children has epilepsy. David B. tells how his parents tried in every possible way to heal the child, about a society that was not ready to accept his brother, about their feelings. Among other things, the author touches upon the half-century history of France, with wars and moods in society. Graphics play a huge role in storytelling: images often speak more than text. This is a very complex comic, both thematically and visually, I know for sure that I will come back to it more than once, and I am sure that every time I will discover something new for myself.

This is a very important job. And it's very cool that this work came out in Russia. This comic does not sell well in our country. The publishers associate this with the title - it contains the word "disease", but it repels readers, since in our society there are many taboo topics: death, sex, serious illness. In addition, many have a stereotypical attitude towards comics - that this is some kind of inferior genre. By my choice, I want to show that comics can be about serious, that this is a special form of storytelling. It is not necessary to read kilos of text to get information, pleasure from reading and a lot of emotions.

Lyudmila Petrushevskaya

"Two windows"

“Two Windows” is a play from the book “Moscow Choir. Plays”by Lyudmila Petrushevskaya. During my studies at the university, I loved Petrushevskaya very much. After graduation, I ended up at school: I worked as a teacher and, together with my friend, ran a theater studio. In search of a play for the play, I took out a book by Petrushevskaya (there is just a section called "Children's Theater") and read "Two Windows" - the play got into me so much that I immediately realized that I wanted to stage it with the children. So this book is connected with an important period of my life: the performance that we did, the people who surrounded me at that time, the love and emotions that we experienced together.

This story is about children who turned on the lights in the house every night to show their sailor father that they were waiting for him. There are several parallel lines, with children, fitters who want to turn off the lights for children, with the lighthouse keeper and the captain at sea - all this is written a little in an absurd manner, with the same humor, and at the same time very subtle and deep.

Charlie Chaplin

"My biography"

I was always fascinated by the personality of Chaplin, I bought all the discs with his films. I didn't have much internet at that time, and we watched DVDs. At the end of the 2000s, I loved going to the bookstore: then I went to the store unprepared and the books themselves chose me - this is a very cool feeling.

Actually, this book is Chaplin's autobiography, where he talks about his family, childhood and the beginning of the path, about the formation of cinema and about the historical events that happened in his life. About how he was afraid of talkies and very much resisted it. During that period, I was looking for some motives close to me, something similar to me. For example, Chaplin's mother, despite her poverty, always kept fresh flowers in a vase in the kitchen - then I dreamed about it, and such coincidences warmed me very much. Yes, it sounds very childish now.

Olga Allenova

"Outpost. Beslan and his hostages"

I read this book quite recently. When my husband brought it home, I knew exactly that I should read it. I remember the days of the hostage-taking in Beslan, then I was in my second year at the university. I remember this fear, how I sobbed when I followed the news: I saw and experienced Beslan through the TV screen, through the prism of federal news.

I always had many questions related to the tragedy. Olga Allenova is a journalist, she witnessed everything that happened in Beslan during the terrorist attack and after. Her book is an open wound that pits. When you read a book, the lump in your throat stands and does not let go, the letters obscure the tears in your eyes. Despite all the pain, I couldn't put it off. Not because I forced myself to read - it's just so honest that it's impossible not to read. Similar feelings from the works of Aleksievich.

Brecht Evens


A very beautiful and very scary book by the Belgian artist Brecht Evens. The girl Christina cannot cope with the death of her beloved kitten. She closes herself in a room, and at that moment the Panther prince appears. This book keeps me in constant tension and anxiety for the girl. Everything works in it: the story itself, and the artist's watercolor illustrations, the color itself and its combination with black and white pictures. This book does not have an unambiguous interpretation, and this is the thrill: I personally see in it a sexual connotation, deception and trash.

To be honest, I don't want to reread this book, because I feel awkward and disgusting from what is happening (it is possible that this is my background and you will see something completely different in the book), but it is so magically beautiful and strong that it must be in my library.

Dorit Linke

"On the other side of the blue border"

One of the first modern teenage books I read when we started our bookstore business. This is the debut work of Dorit Linke: she raises the problem of the totalitarian system, says how it absorbs, destroys a person, interferes not only in private life, but also in thought. When I talk about this book, I always get goosebumps.

Two adolescents from the GDR are aware of the hopelessness of their position in the country. Hannah is kicked out of school, Andreas is placed in an educational colony. The only way out is to escape: the guys decide to cross the sea border of the Baltic Sea by swimming. The book kept me in suspense, there was a feeling that I was now freezing in the Baltic Sea and trying to get out of my last strength. In addition, the fact that the guys make their escape a few months before the fall of the Berlin Wall adds fuel to the emotional fire.

Björn Rörvik

"Akuliska is the enemy of radishes and other stories about the Fox and the Piglet"

I love this book. Many thanks to the translator for so cool she was able to adapt all the absurdity and invented words that the main characters invent. This is a children's book that I am reading to my daughter. Björn Rörvik wrote a series of the most beautiful and funny stories about two friends - Fox and Pig with a carrot tail. About their games and about how they learn about the world and phenomena that are incomprehensible to themselves. The special thrill in these stories is the language. Our whole family often laughs at her. In general, I recommend all the stories about the Fox and the Piglet by Björn Rörvik.

Mikhail Lermontov


This is one of the few in the collection of works from my past life. In the poem, Lermontov writes about the fierce battle on the Valerik River, in which he took part, referring to his former lover, who continues to live carefree, despite all the hell that happens in the war.

In addition to the beautiful and heartfelt description of the battle, I was shocked by the fact that a person like Lermontov (the poet of fine mental organization) experienced the war in general. I imagined that he could feel how he endured the horror that he watched and in which he himself participated. It is clear that Lermontov is not the first and not the last such person in literature, but at that time it was "Valerik" that made me think a lot about this.

There is also "Four Days" by Vsevolod Garshin. This is completely different, but for some reason I remembered Garshin in this context. Garshin himself in his student years was a volunteer in the Russian-Turkish war.

Ivan Turgenev

"Poems in Prose"

It is also a book from the past - about the fourth year of university and several years after graduation. I was then in the prime of my youth, and not at sunset, like Turgenev, who summed up his life. But I found here a lot that was in tune with my life: emotional experiences, broken heart and disappointments.

I still have a small book "Poems in Prose", which was presented to me by the girl Anya, a student of the school where I worked: she went to our theater studio. Recently I re-read Poems - these are worthy works, which, by the way, my daughter liked. But now I understand that there is no longer that storm of heavy emotions in me, so now they are read in a completely different way. Now I see them as more of an author than myself.

EDITORIAL THANKS photo studio QWEEX. CAMPUS for help in organizing the shooting

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