The British Fashion Council and the Council of Fashion Designers of America wrote an open letter calling for a change in the fashion industry. They presented their recommendations for brands and designers: create no more than two collections a year and release them in accordance with the season when "consumers really need these things." Working on only two collections a year, according to experts, will allow designers to slowly devote themselves to creativity and reduce resource consumption. The authors of the open letter also urged after the pandemic to hold shows in only one of the fashion capitals, so that buyers, journalists and other representatives of the industry have to travel less and thus reduce their carbon footprint. Experts hope that the new approach will also affect how consumers will relate to clothing. “We are united in our unshakable conviction that the fashion system must change and this must happen at every level,” they concluded in an open letter.
Previously, designers Dries van Noten, Gabriela Hirst and Tom Brown made similar proposals. They also called on the fashion industry to develop a system that will make their businesses "more environmentally and socially sustainable and ultimately better suited to customer needs." The Business of Fashion portal created a manifesto, in which it called for a revision of the collection release calendar. The Gucci brand has also abandoned the established seasons and will release collections only twice a year and in a new format, said creative director Alessandro Michele. Prior to this, London Fashion Week had combined men's and women's shows on one gender-neutral platform.
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